With over 25 years experience in B2B marketing strategy, we know that best results are based on building great MARKETING CONVERSATIONS: the more you engage and communicate with your customers and prospects, the more likely they will understand, need and value what you deliver. EFFECTIVE BUSINESS TO BUSINESS MARKETING Whether you employ sales specialists or your production/technical team also engage in sales, they both have a long and complex sales cycle to navigate to a very targeted audience. You need to find these select buyers and make sure they regularly engage with your company and staff: to remember you, to understand you, and to choose your service because they know your business. THAT’S WHERE THE LEAD AGENCY COMES IN. Over 80% of sales are made after the 5th contact, yet 84% of sales activities end after the 3rd contact. That’s why marketing conversations make great leads. With budgets to meet, it’s rare to find a sales team that has the time or resources to follow up their customers and prospects as often as they should. WE FOCUS ON GETTING THE BEST OUTCOMES FROM YOU SALES AND MARKETING EFFORT.

The Strategic Advantage provides you with the solutions to help reach your goals. The Strategic Benefits team of experts understands the impact a company’s benefit package has on employees, owners, and the bottom line. We know sophisticated problems require sophisticated solutions, not cookie cutter answers. This is why we utilize a team approach, calling on the expertise of our consultants, who bring years of specialized experience to build relationships and guide you every step of the way. Our commitment is to help you make prudent business decisions regarding your employee benefit plans. We achieve this by combining innovative products with our outstanding expertise and service to best meet your needs.

Spectrum Benefits LLC, a regional insurance consultant based in Grand Rapids, Michigan, specializes in providing comprehensive insurance solutions to clients of large and midsize employers. Their office location in Grand Rapids is exemplified by their notable work with Huizenga Manufacturing Group, a major player in the management of companies and enterprises industry, employing 540 individuals. Spectrum Benefits LLC collaborated closely with the HR and finance team at Huizenga Manufacturing Group to establish a tailored self-funding arrangement, HMO plan, PPO plan, PBM, and drug plan that catered specifically to the unique needs of their members. With extensive experience working with self-funded employers, HMOs, PPOs, and specific pharmacy providers, Spectrum Benefits LLC possesses the knowledge and expertise to deliver optimal insurance solutions. Their impressive client portfolio at the Grand Rapids office includes companies such as Michigan Farm Bureau, T H Plastics Inc, and Wesco Inc, highlighting their ability to serve a diverse range of industries. Operating primarily in Michigan, Spectrum Benefits LLC serves clients across the state, offering their expertise and comprehensive insurance products. Their exemplary performance is reflected in their exceptional M Score, which is one of the highest possible due to their wide-ranging experience, industry knowledge, and expertise across client sizes and industries. Spectrum Benefits LLC boasts strong expertise in industries such as plastics product manufacturing, management of companies and enterprises, and support activities for crop production. Their commitment to delivering tailored insurance solutions, combined with their extensive industry knowledge, positions them as a trusted partner for employers seeking comprehensive coverage and expert guidance.

K&M Accounting LLC, based in Newaygo, MI, provides a comprehensive range of employee benefits brokerage services tailored to meet the unique needs of businesses and organizations. With a focus on serving both traditional and self-funded employers, K&M Accounting has established itself as a trusted partner in the complex world of employee benefits. Their expertise is highlighted by their successful collaboration with clients such as the Dearborn Schools Employee Healthcare Program Voluntary Employee, showcasing their ability to manage and optimize benefits programs for diverse groups. The team at K&M Accounting prides itself on offering personalized, detailed guidance to ensure that clients navigate the benefits landscape with confidence. Through their dedicated approach, they assist companies in enhancing their benefits offerings, aiming to improve employee satisfaction and retention, while also focusing on cost-efficiency and compliance. K&M Accounting is committed to building lasting relationships with their clients, providing them with the knowledge and resources needed to make informed decisions about their employee benefits programs.

TGG is the partner for flexible power asset owners who don’t just want to automate dispatch and monitoring, but want to do it right, and to do it right now. TGG is under the ownership of Conrad Energy The flagship solution of TGG, iON is the flexible power asset dispatch and monitoring solution of choice for the discerning asset-owner, combining highly visual, human-friendly data visualisation with smart automated dispatch and monitoring. iON allows you to reduce costs, improve operational efficiency, and never miss an opportunity to monetise your assets with no need to install equipment on-site or cede control of your energy trading function. TGG is a UK-based, globally-mobile team of experts who are passionate about power, tech and problem solving, Our founders bring to bear more than 15 years' power industry experience and more than 35 years' with the OSIsoft/Aveva PI system, ready to solve your challenges.

Shoreline Insurance Agency has been providing the West Michigan area with the highest quality Personal, Commercial, and Life & Health insurance for over three decades. Our professional staff is committed to devising creative, innovative, and financially sound solutions to your insurance needs.