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Insights+

Independent benefits benchmarking and plan ratings for leading brokers and their clients.

Trusted by leading brokers

What is Insights+

Insights+ for brokers is an independent benefits benchmarking and plan-rating platform. Upload a client's plan documents — SBCs, SPDs, or benefit guides — and deliver a custom-branded rating of their medical, ancillary, leave, and retirement benefits against a true peer cohort by industry, region, and size. Not a generic national survey.

The problem Insights+ solves

The old way of attempting to benchmark benefits is over.

Low-quality data

Buying Mercer's data or cobbling together Kaiser and internal numbers leaves you with an unrepresentative sample and limited depth.

Time consuming

Manually extracting plan data and matching it against other sources by hand eats hours before you can even start the analysis.

No actual insights

Most tools just show a side-by-side comparison — no plan rating, no overall score across the components that actually matter.

Key features

True peer benchmarking — delivered in your brand.

Proud, member-contributed data asset

75K+ plansRepresenting 20M+ Americans across employers of every size.
In-year updatesRefreshed through the year, so ratings reflect the market now.
State-level detailAll 50 states and 9 regions, down to local markets.

Create a micro-targeted cohort — choose your:

32 industriesNAICS sectors to filter your cohort by.
7 company sizesEmployee-count bands from small group to enterprise.
50 statesPlus 9 regions for geographic precision.
Medical54 fields · contribution & plan design.
Ancillary42 fields · dental, vision & more.
Leave18 fields · PTO, family & medical.
Retirement12 fields · 401(k) & funding status.
Sample benchmark
Manufacturing · 100–499 · Texas
68thpercentile
Market laggardBelow marketMarket competitiveMarket leadingTop benefits

Illustrative sample — enter a plan and hit see my results.

Your brandFirm logo and colors applied automatically.
Client-readyPresentation-ready in minutes, not hours.
ShareableExport to PDF for renewals and prospects.

And that's just the start. Start for free to see all features.

Two core features

Two core features of Insights to solve your market benchmarking needs.

Insights: your custom benefits analyst

Providing market-level reporting on any stat you want — run a custom analysis on any segment of the market, on the nation's largest benefit-plan data asset.

Insights+ Plan Rating

Upload a plan guide, SPD, or SBC and have it rated instantly — then work with an AI agent on refinement, strategies, and client-ready presentations.

Get started now

Give Insights a try — for free, run a custom analysis. You'll be blown away.

Put true peer benchmarking to work today. Ask a benchmarking or market question, or start from a common one.

How Insights+ works

Insights+: from plan documents to rating and strategy in three simple steps.

1 · Load your data

Load your data

Start from whatever you already have — no clean data set required.

  • Upload an SBC or SPD
  • Drop in a plan or benefit guide
  • Or key the details in by hand
2 · Get results

Get results instantly

A full, custom-branded rating generated the moment your data lands.

  • Overall benefit rating and 9-box placement
  • Scored across medical, ancillary, leave, and retirement
  • Benchmarked against a true peer cohort
3 · Analyze & strategize

Analyze, edit, and strategize with Claude.

Work the results right inside the platform, with Claude alongside you.

  • Ask follow-up questions in plain language
  • Edit and refine the report in real time
  • Build cost, plan-design, and funding strategy

Data scale

75K+ Benefit Plans & Growing by the Day

Plans in dataset

Over 2,500 plans representing over 1M employees are added every month.

The dataset and variables are constantly expanding based on partner feedback. Ask what has been added recently.

How Insights+ compares

Mployer vs. Other Sources

YouMployerIndependentMercerData-onlyKaiserData-onlyBrokerInternal
Data asset
N size75K2,5002,500~1K
Elements captured250~125~75~125
Independent
Quarterly refresh
In-year data
Data granularity
Industry3288
Region5044
Size766
Custom cohorts Industry + state + size15,000+00
Benefit plan elements
Medical
Ancillary
Leave
Retirement
Intelligence layer
Plan Rating
Employee Promotion Materials
AI Agent Assist

Agentic AI inside Insights+

Insights+: your benchmarking agent.

Insights+ doesn't just return a number. It reads the plan documents, builds the true peer cohort, scores the plan, and drafts the client-ready report — then explains its reasoning and takes your follow-ups.

Benefit awards

Top-performing employers earn recognition. And love it.

When a client's plan rates among the best of its true peers, they become eligible for Mployer's benefit awards — independent, third-party recognition you can put forward on their behalf.

  • Awarded by benefit-rating tier, using the same true-peer data
  • A shareable badge for your client's careers page and offers
  • A reason for prospects to choose the advisor who delivered it
2026 Great Employee Benefits award badge

Pricing

Start using Insights today — for free.

Instant micro-benchmarking is free for every client and prospect. Step up to Insights+ for full, custom-branded assessments from submitted documents.

Free
$0 / month

For instant benchmarking with no document submission.

Insights base benchmarking, self-serve — ideal for prospecting and quick renewal prep.

Included

  • Self-serve benchmarking by size, industry, and region
  • No document submission required
  • Instant download
  • Unlimited use across clients and prospects

No credit card required.

Get started for free

MCP Access

MCP: Access Insights+ from your current AI platform directly.

Bring Insights+ benchmarking straight into the AI tools your team already uses.

Real answers, not AI slop

Access Insights+ benchmarks, plan ratings, and peer-cohort data directly from your MCP — so you get real, sourced answers, not generic AI slop.

Works with the LLMs you use

Connect Insights+ through the AI platforms your team already relies on — no new tools to learn.

ClaudeOpenAIPerplexityGemini

Secure by design

Your information is always protected. Enterprise-grade security with data encrypted in transit and at rest.

SOC 2SSOEncryption

One platform

Supporting benefit leaders across their workflows on one data foundation.

Every product built on one shared data foundation

FAQ

Questions we get most often on Insights+.

An independent benefits benchmarking and plan-rating tool that compares a client's benefits against a custom peer cohort and returns a custom-branded rating across medical, ancillary, leave, and retirement.

Benefits brokers and consultants who benchmark client plans and deliver ratings to their employer clients.

The free tier gives you access to Insights — you can run queries and reports against the dataset. Insights+ is the paid upgrade: it unlocks plan ratings, custom cohorts, member-contributed and in-year data, AI Agent Assist, and the full intelligence layer generated from your clients' submitted plan documents.

200,000+ medical plans and 75,000+ employer locations contributed by partners over the most recent 12 months, refreshed quarterly.

Deliver custom-branded ratings that show clients exactly where their plan stands versus peers, backing renewal and strategy conversations with independent, third-party data.

Yes. State-level benchmarking covers all 50 states and 9 regions, filtered by 32 industries and 7 company sizes.

No. It benchmarks and rates employee-benefits plans; it is not a hiring, ATS, or workforce-analytics product.

Right away, and for free. Click "Get started for free" to create your account and log in.

Benchmarks are built from employer-benefits plan data contributed across the Mployer Advisor data foundation and refreshed quarterly. Figures reflect the most recent 12 months of contributed data. Insights+ provides benchmarking and rating analysis; it is not actuarial, legal, or tax advice.

Show clients exactly where they stand.

Custom-branded benefits ratings against true peers — by industry, region, and size — generated and delivered in your firm's brand.

Get started for free