Low-quality data
Buying Mercer's data or cobbling together Kaiser and internal numbers leaves you with an unrepresentative sample and limited depth.
Independent benefits benchmarking and plan ratings for leading brokers and their clients.
Trusted by leading brokers
What is Insights+
Insights+ for brokers is an independent benefits benchmarking and plan-rating platform. Upload a client's plan documents — SBCs, SPDs, or benefit guides — and deliver a custom-branded rating of their medical, ancillary, leave, and retirement benefits against a true peer cohort by industry, region, and size. Not a generic national survey.
The problem Insights+ solves
Buying Mercer's data or cobbling together Kaiser and internal numbers leaves you with an unrepresentative sample and limited depth.
Manually extracting plan data and matching it against other sources by hand eats hours before you can even start the analysis.
Most tools just show a side-by-side comparison — no plan rating, no overall score across the components that actually matter.
Key features
Proud, member-contributed data asset
Create a micro-targeted cohort — choose your:
Illustrative sample — enter a plan and hit see my results.
And that's just the start. Start for free to see all features.
Two core features
Providing market-level reporting on any stat you want — run a custom analysis on any segment of the market, on the nation's largest benefit-plan data asset.
Upload a plan guide, SPD, or SBC and have it rated instantly — then work with an AI agent on refinement, strategies, and client-ready presentations.
Get started now
Put true peer benchmarking to work today. Ask a benchmarking or market question, or start from a common one.
How Insights+ works
Start from whatever you already have — no clean data set required.
A full, custom-branded rating generated the moment your data lands.
Work the results right inside the platform, with Claude alongside you.
Data scale
Plans in dataset
Over 2,500 plans representing over 1M employees are added every month.
The dataset and variables are constantly expanding based on partner feedback. Ask what has been added recently.
How Insights+ compares
| YouMployerIndependent | MercerData-only | KaiserData-only | BrokerInternal | |
|---|---|---|---|---|
| Data asset | ||||
| N size | 75K | 2,500 | 2,500 | ~1K |
| Elements captured | 250 | ~125 | ~75 | ~125 |
| Independent | ✓ | – | ✓ | – |
| Quarterly refresh | ✓ | – | – | – |
| In-year data | ✓ | – | – | – |
| Data granularity | ||||
| Industry | 32 | 8 | 8 | – |
| Region | 50 | 4 | 4 | – |
| Size | 7 | 6 | 6 | – |
| Custom cohorts Industry + state + size | 15,000+ | 0 | 0 | – |
| Benefit plan elements | ||||
| Medical | ✓ | ✓ | ✓ | ✓ |
| Ancillary | ✓ | ✓ | – | ✓ |
| Leave | ✓ | – | – | – |
| Retirement | ✓ | – | – | – |
| Intelligence layer | ||||
| Plan Rating | ✓ | – | – | – |
| Employee Promotion Materials | ✓ | – | – | – |
| AI Agent Assist | ✓ | – | – | – |
Agentic AI inside Insights+
Insights+ doesn't just return a number. It reads the plan documents, builds the true peer cohort, scores the plan, and drafts the client-ready report — then explains its reasoning and takes your follow-ups.
Stripe's employee reviews are trending low, but their benefits rate in the top decile of true peers. Want to put them forward for a Benefits Award?
I ran an actuarial-value analysis for CenterOak Construction across deductible ranges — $1,500 to $3,500 — and mapped where each option lands against peers.
From Colony's CHRO questions, I built a custom HSA analysis for Georgia manufacturers: contribution levels, adoption, and how their plan compares.
Georgia Mfg — HSA Analysis.pdfBenefit awards
When a client's plan rates among the best of its true peers, they become eligible for Mployer's benefit awards — independent, third-party recognition you can put forward on their behalf.

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Pricing
Instant micro-benchmarking is free for every client and prospect. Step up to Insights+ for full, custom-branded assessments from submitted documents.
For instant benchmarking with no document submission.
Insights base benchmarking, self-serve — ideal for prospecting and quick renewal prep.
Included
No credit card required.
Get started for freeBilled annually · 12-month minimum.
A full, custom-branded assessment generated from a client's submitted plan documents and analyst-reviewed.
Everything in Free, plus
Insights+ requires a 12-month minimum.
Get startedMCP Access
Bring Insights+ benchmarking straight into the AI tools your team already uses.
Access Insights+ benchmarks, plan ratings, and peer-cohort data directly from your MCP — so you get real, sourced answers, not generic AI slop.
Connect Insights+ through the AI platforms your team already relies on — no new tools to learn.
Your information is always protected. Enterprise-grade security with data encrypted in transit and at rest.
One platform
FAQ
An independent benefits benchmarking and plan-rating tool that compares a client's benefits against a custom peer cohort and returns a custom-branded rating across medical, ancillary, leave, and retirement.
Benefits brokers and consultants who benchmark client plans and deliver ratings to their employer clients.
The free tier gives you access to Insights — you can run queries and reports against the dataset. Insights+ is the paid upgrade: it unlocks plan ratings, custom cohorts, member-contributed and in-year data, AI Agent Assist, and the full intelligence layer generated from your clients' submitted plan documents.
200,000+ medical plans and 75,000+ employer locations contributed by partners over the most recent 12 months, refreshed quarterly.
Deliver custom-branded ratings that show clients exactly where their plan stands versus peers, backing renewal and strategy conversations with independent, third-party data.
Yes. State-level benchmarking covers all 50 states and 9 regions, filtered by 32 industries and 7 company sizes.
No. It benchmarks and rates employee-benefits plans; it is not a hiring, ATS, or workforce-analytics product.
Right away, and for free. Click "Get started for free" to create your account and log in.
Benchmarks are built from employer-benefits plan data contributed across the Mployer Advisor data foundation and refreshed quarterly. Figures reflect the most recent 12 months of contributed data. Insights+ provides benchmarking and rating analysis; it is not actuarial, legal, or tax advice.
Custom-branded benefits ratings against true peers — by industry, region, and size — generated and delivered in your firm's brand.
Get started for free