As an independent brokerage for 91 years, this has always remained true...“Caring for Your Unique Potential Is Our Soul Purpose.” That statement is the core of how we do business. We ask the tough questions, avoid the easy path, believe fully in caring for the unique challenges of our clients, and leverage our greatest assets — the hearts and minds of our people — to advocate on behalf of our clients. That’s our approach to risk management and benefits consulting, and it’s worked for us since our inception in 1932. As an independent brokerage, we serve clients in every industry and of almost every size, with the ultimate goal of providing exceptional service and caring for our clients’ unique potential. For more information, visit www.holmesmurphy.com. You can also follow us on X (@holmesmurphyins), or Facebook, or Instagram.

Since 1995, Secura Consultants has engaged in one mission, to provide the best products, the most creative solutions and top tier service to the advisors who entrust their clients to us! We specialize in consultative engagements with advisors assisting in the placement of high-quality individual and disability income protection solutions. Secura Consultants is also a NAPFA Resource Partner.

The Horton Group, a Marsh & McLennan Agency LLC company, is a full-service brokerage offering business insurance, employee benefits, private client insurance, and retirement services to businesses and individuals nationwide.

Mayer Insurance Agency is a top Independent Insurance Agency located in the Twin Cities (Apple Valley, MN). For over 30 years, we have been serving our clients by providing them competitive and comprehensive personal and commercial insurance coverage. Whether you need insurance for your home, car, or business we have you covered with the top insurance carriers available.

Morgan Planning Group, LLC, located in Minneapolis, MN, operates from a substantial office, showcasing their robust presence in the insurance brokerage sector. Specializing in serving both local and regional employers, their expertise is evident in their successful collaborations with a diverse range of industries. With a proven track record, this larger office has demonstrated a keen understanding of self-funded clients, offering valuable support to organizations seeking comprehensive employer benefits solutions. The team at Morgan Planning Group, LLC, exhibits unparalleled proficiency across various sectors, notably excelling in general freight trucking, nonresidential building construction, and machinery, equipment, and supplies merchant wholesaling. Their extensive experience is underscored by successful partnerships with prominent clients, including the Abc of Mn Consortium Health Plan in nonresidential building construction (1020+ participants), Hoovestol in general freight trucking (1740+ participants), and Road Machinery & Supplies Co in machinery, equipment, and supplies merchant wholesaling (470+ participants). As part of a local brokerage firm, this office benefits from a network that enhances their ability to tailor solutions to the unique needs of large employers. Morgan Planning Group, LLC, stands out for their commitment to excellence and their demonstrated ability to navigate the complexities of the insurance landscape, making them a strategic choice for employers seeking a trusted partner in optimizing their benefits offerings.

We're your healthcare champion. For over 35 years we’ve been simplifying healthcare for our clients, brokers, providers and members. Our knowledgeable and service-oriented team creates and administers custom health benefits solutions that are EZ and affordable.

North Risk Partners is an independent insurance brokerage and risk management advisory firm specializing in strategic solutions for businesses and individuals. Our firm’s core areas of service are property and casualty, including commercial, home, auto, farm, and more; and benefits, including medical and ancillary plans for employee benefit programs as well as individuals and families. North Risk also has a significant surety bonds practice. Our team is committed to helping clients face risk head-on with right-fit insurance coverage and attention to opportunities for preventing avoidable losses. For businesses, we have programming and compliance support in the areas of human resources, safety, worksite wellness and more. North Risk Partners is one of the largest, privately owned independent insurance agencies in the Midwest with over 400 employees serving our clients from 31 locations across five states: Minnesota, Iowa, Nebraska, North Dakota, and South Dakota. Learn more at northriskpartners.com or connect with us on Twitter and Facebook. Twitter: https://twitter.com/NorthRisk Facebook: https://www.facebook.com/NorthRiskPartners/

The JA Counter mission is to provide exceptional service to our clients as we provide innovative, customized solutions, education, knowledge, and resources delivered with integrity and professionalism. We strive to be the first choice for employers and individuals by providing innovative, customized solutions that look to maximize their financial and personal well being. Count On Us: ***Recognition among employers, health plan administrators, consultant and advisers as a leading regional consulting firm focused on employee benefits; bringing our clients first-to-market information and influencing carriers and partners based on the needs of our clients ***Excellence in deploying plan management strategies including wellness programs, employee education (focused on why) and strong communications. ***Process expertise in the execution of developing long-term partnerships with carriers that ultimately benefit the client and making a successful transition to new carriers when needed. ***Experience with fully insured, alternate funding, self-funding and captive arrangements in varying forms of construct, providing many different strategic options for clients. ***Collaborative, partnership approach and the ability to effectively manage a detailed project plan. ***Nimble and responsive to the needs of our clients, unencumbered by corporate directive, internal bureaucracy or interference from outside influences or shareholders. Our Expertise: ***With JA Counter you will experience the intimacy and client service of a local, boutique firm paired with the expansive resources and tools of a national firm. Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a broker-dealer, member FINRA/SIPC. Advisory services through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. Cambridge and JACounter are not affiliated. FINRA – www.finra.org; SIPC – www.sipc.org

Associated Financial Consultants & Investor Services is dedicated to the creation and conservation of lifetime assets. We provide financial solutions to complex situations and challenges that are easy to digest, understand, strategize from and most importantly execute, track and adapt to. Our clientele consists of a wide variety of individuals, who are both well-established or establishing themselves, and companies of all sizes, both local and national. We believe that every individual and company is unique – such as ourselves – with a wide array of goals and challenges throughout multiple stages, whether it’s finding success, during success or with continuing success. Therefore, every solution needs to be tailored and customized with a unique approach. Associated prides itself on being independent for over 40 years, and it’s our goal to continue helping others remain unique and independent for many generations to come. ### Securities offered through Osaic Wealth, Inc. member FINRA/SIPC. Osaic Wealth is separately owned and other entities (Associated Investor Services, Inc. and Associated Financial Consultants, Inc.) and/or marketing names, products or services referenced here are independent of Osaic Wealth.

Established in 1928 by Joseph Maguire, Maguire Agency has evolved into a trusted insurance partner, safeguarding the interests of individuals, families, corporations, and nonprofits. Operating independently since 1960, our leadership, including Charles E. Clysdale, Wallace H. Russell, and presently Matthew J. Clysdale since 1994, has guided us through over 90 years of expertise. With a commitment to financial solidity and proactive claim response, we collaborate with over 15 insurance carriers, tailoring solutions to diverse risk exposures. Rooted in Joseph Maguire's founding philosophy, we prioritize knowledgeable professionals for effective risk management, offering more than insurance but a legacy of experience and community-focused solutions. Choose Maguire Agency for dedicated insurance partnership, ensuring peace of mind through comprehensive and tailored coverage.

USI is one of the largest insurance brokerage and consulting firms in the world, delivering property and casualty, employee benefits, personal risk, program and retirement solutions to large risk management clients, middle market companies, smaller firms and individuals. Headquartered in Valhalla, New York, USI connects over 10,500 industry-leading professionals across approximately 200 offices to serve clients’ local, national and international needs. USI has become a premier insurance brokerage and consulting firm by leveraging the USI ONE Advantage®, an interactive platform that integrates proprietary and innovative client solutions, networked local resources and enterprise-wide collaboration to deliver customized results with positive, bottom-line impact. USI attracts best-in-class industry talent with a long history of deep and continuing investment in our local communities. For more information, visit usi.com.