By Mployer Team
Jun 2, 2025
Updated
November 24, 2025
6
min read

Each month, Mployer collects and presents some of the most relevant and most pressing recent changes in law, compliance, and policy in areas related to employee benefits, health care, and human resources.

EEO-1 Form Data Submission

As of May 20, 2025, the online filing system for Federal EE0-1 Data Submission is now open for submission. Private employers with 100 or more employees and federal contractors that meet certain criteria must submit the relevant data by June 24, 2025, which is less time to submit than in previous years. You can read more here

I-9 Form Update

US Citizenship and Immigration Services released a new I-9 form on April 2, 2025. Some of the updates include replacing the word “non-citizen” with “alien” and the word “sex” has replaced “gender.”

The previous I-9 forms - released on August 1, 2023 - remain valid until their listed expiration dates, in 2026 and 2027, respectively.

You can find the new forms here

State Updates

Colorado: Beginning July 1, 2025, Colorado employers that collect biometric data (e.g. fingerprints, retina scans, etc.) from employees and/or job candidates must follow the expanded guidelines laid out in the Colorado Privacy Act, which include implementing a written policy addressing biometric collection protocol and obtaining consent for the collection of biometric data. You can read more here

Also Beginning July 1, 2025, employees taking continuous leave under the Family and Medical Leave Insurance program must be employed for 180 days prior to taking leave in accordance with the program, but employees taking intermittent leave, that job protection begins as soon as an employee hits their 180th day on the job, even if leave has already begun at that point. You can read more here

As of May 16, 2025, Colorado has clarified that protected gender expression in the workplace includes chosen names and pronouns and that continuing to use a person’s birth name and pronouns against their wishes is an act of discrimination. You can read more here.

As of February 1, 2026 Colorado employers that use artificial intelligence to evaluate employees and job applicants are required to take proactive measures to ensure that those platforms are not enabling discriminatory practices. You can read more here.

Georgia: Employers in Georgia must begin phasing out below-minimum wage payments for employees with disabilities, with no new subminimum wage employment agreements beginning July 1, 2025 even for those employers with valid authorization certificates from the Department of Labor. Existing subminimum wage agreements must be equal or greater to half of the federal minimum wage by July 1, 2026 and must equal or exceed federal minimum wage standards by July 1, 2027. You can read more here.

New York: As of May 8, 2025, NY employers with more than 3 employees must conspicuously post their lactation room accommodation policies and guidelines as well as the relevant state requirements both somewhere accessible by all employees and on the organization's intranet if applicable

As of March 22, 2025, all New York employers regardless of size are prohibited from requiring job applicants or employees from providing a copy of their criminal history report that was obtained via the New York State Division of Criminal Justice Services. 

As of  March 2, 2025, all New York employers are prohibited from requiring job applicants to provide a copy of their criminal history record, which closes a loophole employers had been exploiting to obtain such records despite restrictions regulating their access to those records.

Beginning June 2, 2025, employers with 10 or more retail employees must have in place a written policy and training program for violence prevention measures and retail employers with 500 or more employees must install and/or maintain silent response buttons to alert authorities about emergencies. This legislation was originally slated to take effect March 4, 2025, But was amended to clarify employer responsibilities.

Further, as of January 1, 2025, New York employers are required to provide 20 hours of paid prenatal leave during a 52 week period. Also, as of the new year, the characteristics to which equal protection was extended via the New York State Human Rights Law and the resulting protections are formally enshrined in the New York State Constitution. Those characteristics include: age, disability, ethnicity, gender identity, gender expression, national origin, pregnancy, and anything else related to reproductive healthcare.

Oklahoma: Beginning November 1, 2025, Oklahoma is increasing the allowable tip credit - more info to come as it becomes available. You can read more here.  

Oregon: Beginning July 1, 2025, Minimum wage increases across Oregon - climbing to $16.30 per hour in the Portland metro area, $15.05 per hour in standard counties, and $14.05 per hour in non-urban counties. You can read more about the increase schedule here and determine which counties fall into which categories here

Beginning September 29, 2025, Oregon employers will be prohibited from asking candidates for certain age-related information like date of birth or graduation dates prior to and unless certain conditions are met. You can read more here

Beginning January 1, 2026, Oregon employees will be permitted to utilize sick leave for certain types of blood donations and Oregon employers will be required to provide employees certain information about earnings and deductions on their pay stubs - more information to come as it becomes available. You can read more here and here, respectively.

As of January 1, 2025, Paid Leave Oregon provides leave for employees completing necessary legal steps associated with adopting and/or fostering children.

Tennessee: As of April 11, 2025, employers in Tennessee are required to pay out all owed earnings in the event of an employee’s death. Previously, Tennessee employers could cap those payments at $10,000. You can read more here

Washington: Beginning June 27, 2025, employees in Washington state will be permitted to use sick leave in order to address immigration-related issues. You can read more here.

The Washington state legislature has also updated several laws governing when minors are allowed to work, employee protections, health care worker rest breaks, and workplace safety measures in certain industries. You can find those bills here, here, here, and here, respectively.

Beginning July 27, 2025, Washington employers with at least 50 full-time employees will be required to provide 60 days written notice in advance of layoffs or business closures that result in the loss of employment for at least 50 full-time employees. You can read more here

Also beginning July 27, 2025, Washington employers will no longer be able to require that employees have driver’s licenses unless driving is part of the job function and/or central to a legitimate business purpose, and Washington employers must provide current and former employees (for up to 3 years following their term of employment) with copies of their personnel files at no cost within 21 days of receiving the request. You can read more here and here, respectively. 

The Washington state legislature also made updates to job posting disclosure requirements here that take effect on July 27, 2025, as well.  

Beginning January 1, 2026, the Washington state Paid Family Medical Leave Act will be expanded to include smaller employers. You can read more here

As of May 1, 2025, minimum wage in the city of Bellingham, Washington increased to $18.66 per hour. You can read more here

Wisconsin: The Wisconsin Supreme Court ruled that state laws that protect job candidates and workers from arrest-record discrimination also apply to non-criminal offenses like civil violations. You can read more here

Minimum Wage For Federal Contractors Rescinded

On March 14, President Trump rescinded Executive Order 14026 - which Biden signed in 2021 and raised the minimum wage for federal contractors from $10.10 per hour to $15 per hour with mechanisms contained within the order to continue increasing this wage minimum over time. 

On January 1, 2025, in accordance with EO 14026, the minimum wage for federal contractors increased to $17.75 per hour, but now that Trump has rescinded EO 14026, it is unclear what the current minimum wage for federal contractors is.

You can read more here.

Alternative Manner For 1095-B & 1095-C Distribution

If your organization is using the alternative method for distributing 1095-B and 1095-C forms in accordance with the Paperwork Burden Reduction Act, your website must be in compliance from the first business day of March through at least October 15th. You can find guidance from the IRS about how to properly follow compliance protocols here.

DEI Executive Orders Paused

On February 21, 2025, a federal judge put a stay on Trump’s Executive Order limiting the ability of federal agencies and federal contractors to operate Diversity Equity and Inclusion programs. The court questioned whether the order violated free speech rights and potentially illegally restricted otherwise legal actions taken by private entities. You can find the decision here

Form 300A Submission Due

From February 1st to April 30th, non-exempt (low hazard) employers who had at least 11 employees at some point in 2024 must post in a conspicuous place a copy of OSHA Form 300A, Summary of Work-Related Illness and Injury, certified by a company executive.

For non-exempt employers that had 250 or more employees at some point last year and employers with 20 or more employees in specified high risk industries, OSHA requires electronic submissions, which are due by March 2nd, 2025. 

You can find the electronic submission platform here

EAD Extension Formalized

As of January 13, 2025, the extension period for certain renewal Employee Authorization Document (EAD) applications filed on May 4, 2022 or later has been formalized at 540 days.

You can read more here.

 

IRS Mileage Reimbursement Rate Increased

As of January 1, 2025, the IRS mileage reimbursement rate for road miles driven for business purposes increased by 3 cents per mile from 67 to 70 cents per mile driven. 

DOL Reinstates Simplified Tip Credit Rule

In response to a Federal Court of Appeals Decision that vacated the so-called 80/20/30 rule that was instituted in 2021, the Department of Labor officially reverted to the previous tip credit rule.

You can read more here.

Increased ACA Flexibility and Affordability Threshold

As of January 1, 2025, the threshold for what qualifies as affordable coverage is now 9.02%, which means that an employee’s required contribution to the plan can be no more than 9.02% of their salary in order for the plan to be considered affordable and to avoid potentially paying the penalty. 

You can read more about the affordability threshold here.

IRS Publishes 2025 Annual Retirement Plan Maximums

  • The 401(k) annual contribution limit increased from $23,000 to $23,500 in 2025.
  • The catch-up contribution limit stayed unchanged at $7,500 for participants aged 50 and over.
  • The SECURE Act 2.0 also instituted a new type of catch-up contribution, which enables participating people (age 60 to 63) to contribute up to $11,250 annually.

You can read more here

IRS Publishes 2025 Annual Benefit Maximums

  • The HFSA contribution max is $3,300 (maximum carryover is $650 for HFSAs with carryover features).
  • The QSEHRA max for total reimbursements is $6,350 for single coverage and $12,800 for family coverage.
  • The max employee tax credit for adoption assistance is $17,280, with additional conditions depending on employee salary range. 
  • The monthly parking and mass transit benefit max is $325. 

You can find the complete IRS 2025 benefit contribution limit list here.

ERISA Guidance for Long-Term Part-Time Employees

You can find guidance for ERISA 403(b) plan eligibility requirements for long-term, part-time employees according to the updated standards from the Secure ACT 2.0 here.

See how your employees benefits compare

Next Up

Communicating the Value of Benefits Increases Applications and Improves Close Rates

November 7, 2025

Competing for Talent in a Constrained Market

The labor market remains highly competitive, particularly for skilled and high-performing roles. Despite some macroeconomic cooling, the structural shortage of qualified talent persists: nearly three-quarters of employers continue to report difficulty filling key positions. At the same time, employee expectations have evolved — flexibility, security, and well-being now weigh as heavily as base compensation in determining employer preference.

For most organizations, benefits represent one of the largest investments in the total rewards portfolio. Yet in practice, those investments are often under-leveraged in the recruiting process. Health coverage, retirement plans, paid time off, and wellness programs frequently appear as a brief bullet point in job descriptions or are mentioned only when an offer is extended. By that stage, the opportunity to differentiate has largely passed.

Mployer’s recent survey of more than 700 companies across 17 industries found that employers who clearly communicate the value of their benefits — and substantiate that value through credible data or recognition — are nine times more likely to be selected by candidates and to convert accepted offers. Transparency and validation drive both higher-quality applicant flow and stronger offer acceptance rates.

Transparency Converts Interest Into Action

In a competitive market, candidates are no longer applying indiscriminately. They evaluate prospective employers through publicly available information, reviews, and visible signals of value. When benefit information is vague, candidates interpret that as a risk. “Competitive benefits” have become shorthand for “average,” and uncertainty creates hesitation.

Conversely, when an organization provides a clear, quantified, and credible overview of its benefits, the dynamic changes immediately. Candidates are more willing to engage early, stay active through the interview process, and make faster, more confident decisions.

  • 89% of candidates say they are more likely to apply when an employer provides clear benefit details.
  • 90% say they are more likely to accept a role when benefits have been recognized or benchmarked externally.

Clarity reduces friction. It replaces speculation with understanding and shifts the employer-candidate relationship from negotiation to alignment.

The Missed Opportunity: The Awkward Offer Conversation

In many recruiting processes today, the discussion around benefits occurs only after a verbal or written offer is made. The exchange is familiar: the candidate receives the offer, reviews the salary, and then pauses at the benefits section — uncertain whether what’s being offered is “good” or “below market.”

Recruiters often find themselves attempting to explain why the plan is competitive, citing anecdotal points about employer contributions or coverage levels. But without comparative data, the explanation sounds defensive, not differentiating. The candidate may nod politely but remain unconvinced — or worse, use the ambiguity to negotiate or delay.

At that stage, the opportunity to use benefits as a selling point has already been lost. The employer is reacting rather than leading.

In contrast, organizations that proactively communicate the strength of their benefits — in quantitative and comparative terms — enter offer discussions from a position of confidence. The candidate already understands the total value being provided and perceives the offer as comprehensive, not partial.

This is the distinction between defending your benefits and leveraging them. One undermines momentum; the other accelerates decisions.

Making Benefits a Strategic Differentiator

Leading employers are now approaching benefits communication as a core component of their talent strategy — not an HR formality. Several best practices have emerged:

  1. Integrate Benefits Early in the Candidate Journey
    Incorporate concise benefit summaries directly into job descriptions, career pages, and early-stage recruiting materials. Candidates should understand your total rewards value before they ever meet a recruiter.
  2. Quantify Total Rewards Clearly
    Provide a simple, high-level estimate of annual benefit value. For example, “This role includes approximately $18,000 in annual benefit value beyond base salary.” Quantification allows candidates to make informed, apples-to-apples comparisons across competing offers.
  3. Leverage Third-Party Validation
    External benchmarks and awards give candidates confidence that your benefits are not only competitive, but verified. Independent recognition communicates quality far more effectively than internal claims.
  4. Equip Recruiters with Data
    Provide recruiters with accessible talking points and benchmark comparisons. When recruiters can articulate specifics — not generalities — they move from explaining to demonstrating.

These practices shorten time-to-hire, increase offer acceptance rates, and strengthen employer brand equity in measurable ways.

From Hidden Cost to Competitive Advantage

For many organizations, benefits are treated primarily as a cost center — a compliance requirement and a necessary expense. In reality, they are one of the most powerful levers available for talent attraction and retention.

When the value of those benefits is communicated with clarity, evidence, and confidence, the perception shifts. The benefits package becomes part of the employer’s market narrative — a tangible signal of how the company invests in its people.

In a tight labor market, that clarity doesn’t just help you attract candidates; it helps you close them.

How Mployer Enables Employers to Compete

Mployer helps organizations turn their benefits into a verified strategic advantage. We independently evaluate and rate employee benefit plans, comparing them across thousands of employers nationwide.

Participating organizations receive a clear assessment of how their benefits stack up against peers, along with recognition materials and benchmarking insights that can be shared directly with candidates. These assets — digital badges, comparison visuals, and concise summaries — give recruiting teams the ability to communicate benefit value credibly and consistently.

Employers across the country are already using Mployer’s data-driven validation to increase applicant volume, improve offer acceptance rates, and reinforce their reputation as employers of choice.

If you’d like to see how your benefits compare, we offer a free initial benchmark report to qualified employers. Join thousands of organizations already leveraging independent proof to strengthen their talent strategy — and move from explaining your benefits to winning with them.

Winning the Talent War: How Great Benefits and Communication Drive Employee Retention

October 23, 2025

In today’s hyper-competitive labor market, the fight for high-end talent has become a defining business challenge. Organizations invest significant resources into hiring and developing high- performing employees—only to lose them to competitors offering slightly higher pay or better benefits. The cost of voluntary turnover is not only financial; it disrupts operations, damages customer relationships, and erodes company culture.This white paper explores how offering market-competitive benefits—and communicating them effectively—dramatically reduces voluntary turnover. Backed by Mployer’s proprietary benchmarking and benefit rating data, we’ll show how employers that promote their benefits will experience on average 27% lower voluntary turnover each year and potentially up to 51% lower annual turnover compared to peers.

The Cost of Losing Great Talent

Every HR leader and CFO understands the financial cost of turnover—but few quantify its full scope. When an employee leaves voluntarily, costs include:

• Recruiting and onboarding new talent (often 30–50% of annual salary)

• Lost productivity during ramp-up and training

• Knowledge drain, as institutional know-how walks out the door

• Team disruption and morale impacts

• Customer relationship risks when account-facing employees depart

For specialized or customer-integrated roles, this loss compounds. A trained employee with both technical knowledge and deep integration into your teams and clients is a valuable asset—one not easily replaced. Studies show total turnover costs can exceed 1.5x–2x the employee’s annual salary for mid-level positions.

The Talent War: Competing Beyond Compensation

Across industries, the labor market remains tight. Wage competition has intensified, especially in sectors where every dollar per hour matters—manufacturing, wholesale trade, and financial services among them. Employees are increasingly willing to move for small pay increases, unless they clearly understand the total value of their benefits package.This is where benefit perception and communication become critical. When employees can see and understand the full value of what you provide—healthcare coverage, retirement matching, paid leave, mental health support—they’re less likely to be swayed by modest salary increases elsewhere. In short, benefits visibility equals retention power.

The Data: Better Benefits, Better Retention

Mployer Advisor’s analysis found that companies with highly rated benefits and effective benefits communication experience an average of 27% lower voluntary turnover than their peers. That’s a significant impact—one that directly translates into stronger productivity, reduced recruiting costs, and better workforce stability.How We Measured It: To understand how benefits quality and communication influence retention, Mployer Advisor conducted a cross-industry analysis using a blended methodology:

• Sample Group: Thousands of U.S. employers across key industries were evaluated, each with at least 50 full-time employees.

• Benefit Quality Scoring: Companies were benchmarked using Mployer’s proprietary benefit rating system, which integrates multiple data sources—including public ratings, plan benchmarking data, and employee feedback metrics.

• Communication Effectiveness: We measured not just the quality of benefits offered, but how clearly and frequently those benefits were communicated to employees through internal channels, digital materials, and recognition programs.

• Turnover Tracking: Over a 12-month period, we compared voluntary turnover rates among high-rated employers versus industry averages, focusing on trained, professional employees who had completed at least one year of tenure.The outcome was consistent and striking across every major sector: employers who both provide strong benefits and communicate them effectively retain significantly more of their trained workforce.

What this means in Practice - Let's put these numbers into context:

• Example 1: Mid-Sized Manufacturing Firm (200 Employees) Suppose a manufacturing company employs 200 workers with an annual average salary of $60,000 and a typical voluntary turnover rate of 20%. That’s 40 employees leaving each year. Replacing and retraining them at a conservative cost of 1.5× salary would total $3.6 million annually. With improved benefits communication and recognition, this firm could reduce its turnover by 44%—down to 22 separations a year—saving over $1.6 million annually in direct and indirect costs.

• Example 2: Growth-Stage Tech Company (50 Employees) A 50-person software firm might see a 25% voluntary turnover rate in a competitive labor market. Replacing those 12–13 employees could cost roughly $25,000 each in lost productivity and recruiting, totaling $300,000 per year. By improving benefits visibility and achieving results similar to the 27% national average reduction, the company could retain an additional 3–4 key employees annually—saving $75,000–$100,000 and preserving critical institutional knowledge.

The data and the dollars tell the same story: when employees both receive and recognize valuable benefits, they stay longer. Employers who treat benefits as a strategic investment—not just a line-item cost—achieve stronger retention, higher engagement, and measurable savings year over year.

Why Communication Matters as Much as the Benefits Themselves

Even the most generous benefits package fails to deliver ROI if employees don’t fully understand it. HR leaders often underestimate how little employees know about their coverage and perks. A recent survey found that:

• 46% of employees cannot accurately describe their health plan’s core benefits.

• Only 35% believe their employer communicates benefits “very effectively.”

• Yet 68% say that well-communicated benefits would increase their loyalty to the company.

Communicating benefits is no longer a once-a-year open enrollment exercise. It’s a year-round engagement effort that connects the dots between employee well-being and company investment.

Turning Benefits into a Competitive Advantage

This is where the Mployer Benefit Recognition Program makes the difference.

Through our Employer Benefit Award and recognition system, Mployer provides third-party validation that your benefits are not only competitive—but also worthy of public recognition.

Participating employers receive:

• An unbiased benefits rating benchmarked against industry peers

• A benefit summary report highlighting your strongest advantages

• Award badges and recognition toolkit providing third-party credibility for your website, social media, and recruitment materials

• Ready-to-use social media templates to promote your benefits on LinkedIn and beyond

• A visually striking award poster to display on-site, sparking employee conversations about the value of your benefits

By leveraging Mployer’s independent credibility, employers transform their benefits from a hidden cost center into a visible differentiator—enhancing recruitment, retention, and brand perception simultaneously.

Retention Starts with Recognition

In an era defined by labor shortages and rising turnover costs, the companies that win will be those that treat employee benefits not as an expense, but as a strategic investment.

The data tells the story: organizations that both offer competitive benefits and communicate them effectively enjoy up to half the turnover rates of their peers. Recognition, transparency, and consistent messaging are key to helping employees see the true value of what you provide.

Your workforce is your most valuable asset. Make sure they know how much they’re worth.

Learn more or see if your company qualifies for an Employer Benefit Award by visiting Mployer.

Beyond Salary: How Elite Benefits Drastically Shrink Your Time to Fill (TTF)

October 9, 2025

The modern labor market is defined by choice. In this competitive landscape, the time it takes to fill a critical position—your Time to Fill (TTF)—has become a painful metric. TTF measures the days between when a job is posted and when an offer is accepted, and every extra day costs your business. These are not just abstract numbers; they are tangible losses: decreased productivity from overburdened teams, halted projects, missed revenue targets, and increased recruiting fees (Source 1).

The solution to a high TTF doesn't lie solely in higher base salaries or aggressive sourcing. It lies in your benefits package.

Exceptional benefits are no longer a perk; they are the most efficient talent acquisition strategy to drastically reduce TTF. By treating your benefits package as a competitive differentiator, you can accelerate candidates through the hiring pipeline faster, saving thousands in the process.

The compounding financial cost of every day an essential role remains unfilled. Reducing TTF by just two weeks can save the organization thousands in lost revenue and overhead.

The Attraction Phase: Benefits as a Candidate Magnet

In the crowded digital space, a candidate's first interaction with your company is often filtering for what matters most to their life. This is where your benefits package first accelerates the process.

Filter Efficiency and Signal Quality

Candidates actively use benefit offerings as a primary search filter on major job boards. By offering superior benefits, your role gains instant visibility among highly qualified candidates who are explicitly looking for employer support.

Furthermore, a robust benefits package serves as a powerful signal quality indicator. It immediately tells a prospective hire that your company is stable, healthy, and genuinely employee-first. This signals a positive company culture, immediately making your job more attractive than competitors offering standard, minimal coverage.

High-Value Benefits That Reduce Hesitation

Focusing on benefits that address major life stressors can dramatically shorten a candidate’s initial hesitation and application decision. High-perceived-value benefits like generous Paternity and Maternity Leave policies, comprehensive Mental Health Coverage, and practical Flexible Work Arrangements (Hybrid/Remote) instantly elevate your offer. These concrete; life-changing benefits are far more persuasive than a generic promise of a "competitive salary."

The Conversion Phase: Benefits as a Negotiation Accelerator

Once you find a great candidate, the negotiation phase is where Time to Fill often stalls. Strong benefits act as rocket fuel, accelerating the offer acceptance and minimizing costly, time-consuming back-and-forth.

Reducing Offer Time

When an offer is extended, a truly compelling benefits package often results in candidates accepting the first offer. They don't feel the need for lengthy counter-offers focused solely on base salary because the total value is already overwhelming.

A clear, well-articulated benefits statement in the offer letter minimizes follow-up questions, builds trust, and speeds up the decision-making process. The certainty and value provided by the benefits act as an irresistible closing tool.

Framing the Total Compensation Advantage

To fully leverage this advantage, your HR team must be trained to frame the discussion around Total Compensation Value. Show candidates how elements like a 100% 401(k) match, fully-funded health insurance options, or student loan repayment programs can easily surpass a perceived $5,000 difference in base salary.

When candidates are weighing multiple offers, the company that provides the most security, flexibility, and value outside of the paycheck will significantly shorten the candidate's decision time, often securing the top talent before competitors can react.

The Long-Term Ripple Effect on TTF

The benefits ROI doesn't stop once the offer is signed. A strategic benefits package initiates a powerful, long-term ripple effect that fundamentally lowers your overall vacancy rate and future TTF.

Boosted Employee Referrals

Happy employees are your best and fastest source of talent. When staff are genuinely satisfied with their compensation and benefits (especially high-value items like Sabbatical programs or generous PTO), they become powerful advocates. This satisfaction increases the likelihood of employees referring high-quality candidates, who are typically onboarded faster because of the pre-vetted nature of the relationship. Referral hires are consistently the fastest and cheapest source of talent for any organization.

Lower Turnover Rate

Ultimately, a high TTF is often symptomatic of high employee turnover. Strong benefits increase employee retention, meaning you have fewer open jobs to fill in the first place. Since TTF is calculated using both the vacancy rate and the duration of those vacancies, better benefits effectively tackle both components simultaneously.

Quantifying the Benefits: TTF vs. Public Perception

The impact of your benefits is no longer limited to the candidates you interview; it's public. When candidates research a company, they immediately consult public review platforms like Glassdoor. These platforms link candidate sentiment directly to your hiring efficiency.

The correlation is stark: Companies with higher public benefit ratings significantly outperform their peers in Time to Fill efficiency.

Mployer’s recent analysis of 300 companies and over 2,000 open roles during a 120-day period revealed a critical connection between public sentiment and hiring speed. We compared organizations with exceptionally high Glassdoor benefit ratings (a key proxy for positive external perception) against those with mid-to-lower ratings. The result was a dramatic acceleration in the hiring funnel: for companies with top-tier benefit ratings, the average Time to Fill (TTF) was just 19 days, compared to 27 days for their counterparts—a significant 32% reduction in hiring time. While this trend was most pronounced among smaller organizations (like local businesses to mid-market firms), large global corporations (including Samsung, Morgan Stanley, and GE) demonstrated the same efficiency gain, affirming the universal impact of a strong benefit-based Employer Value Proposition.

Companies with an "Excellent" or "Above Average" benefit rating (4.0+ stars on Glassdoor, for example) consistently report a Time to Fill that is 15-20% shorter than industry peers with "Average" or "Poor" benefit ratings (Source 2). This efficiency is driven by the immediate credibility and trust built before the candidate even submits an application. A strong public rating reduces the need for the candidate to perform extensive due diligence, further accelerating the initial application phase.

Enhanced Employer Brand

A consistently excellent benefits package strengthens your overall Employer Value Proposition (EVP). This enhanced brand, which is now supported by public data, naturally improves all future recruiting efforts by attracting passive candidates who have been watching your company’s reputation grow.

Conclusion: The Investment That Pays for Itself

The takeaway is clear: investing in market-leading benefits doesn't cost money; it saves money by drastically reducing the tangible costs associated with lengthy vacancies, high recruiting fees, and low productivity.

Benefits act as an accelerant across all three critical phases of hiring: they Attract more candidates, convert them faster, and ensure their Retention, fueling a steady stream of future referral hires.

Action Item: Review your current benefits package through the lens of a prospective, top-tier candidate. Where can you add immediate, high-impact value? The race for talent is won by the company that makes the quickest, most compelling offer—and that starts with great benefits.  

To gain a competitive edge and identify your specific TTF acceleration points, benchmark your offerings today. See how your benefits stack up against industry peers through a free, unbiased rating: Visit https://mployeradvisor.com/employer-rating

Sources

  1. Industry benchmarks, based on average daily revenue loss and recruiting overhead.
  1. Modeled data based on aggregate findings from Q2/Q3 2024 Talent Acquisition Reports (e.g., LinkedIn Talent Trends, Glassdoor Economic Research).