• Employ ToonBoom and After Effects to animate characters, producing videos, images, and GIFs for social media promotion across YouTube, Facebook, Instagram, and Twitter.
• Utilize Photoshop, Illustrator, and InDesign to illustrate assets, spanning digital resources, layouts for children's books, and designs for t-shirts.
• Simultaneously manage multiple external contractors and projects, encompassing 3D and 2D animation, social media content, children's book development, and YouTube brand assets.
• Streamline the workflow for creating YouTube art assets via Breeze, the project management program.
• Innovate in the design, construction, and management of props for live video shoots.
• Pioneered the development of a new "let’s play video games" style YouTube channel, involving scriptwriting, game map creation, and the recording of improvised gameplay.
• Employ data analysis from YouTube Analytics to refine video view counts and watch time optimization.