Market Insights

The Great Employer Headquarter Shift – the Winner Is In

UPDATED ON
June 9, 2023
Mployer Advisor
Mployer Advisor
— Written By
Print Friendly and PDF

We have all seen the demographic charts showing how Americans are moving out of the Northeast and Midwest, as well as the West, and moving South. Chicagoans down to Nashville, Nashville down to the panhandle, and so on.

What nobody is talking about is the great employer headquarter shift.

Since the pandemic, employers have moved at a faster rate than really ever before, and most have the same idea. Sparked by a feeling of mobility due to the pandemic and the shift in mindset, a paradigm shift has taken place in corporate America, ushering in a new era of companies relocating their headquarters to tax-friendly jurisdictions, employee-attractive settings, and areas blessed with favorable weather conditions. This trend reflects a strategic response to the evolving business landscape, where organizations seek to optimize their operational environments and capitalize on the advantages offered by specific locations. By relocating to tax-friendly regions, companies can reduce their financial burden and enhance profitability. Additionally, choosing areas with superior settings for attracting and hiring employees ensures access to a talented workforce, fostering growth and innovation. Furthermore, the allure of better weather-related areas provides an enhanced quality of life for employees, promoting well-being and productivity. This transformative shift signifies adynamic and forward-thinking approach adopted by corporations in pursuit of competitive advantage and long-term success.

The Winner Is In

Our resounding champion in this environment is the state of Florida. All states that have low to no state income tax are in the top 10, pushing employers to the south and east, but Florida is the run-away winner.

Benefits of being located in a state with no income taxes

Being located in a state with no state income taxes can offer several benefits to employers. Here are some advantages:

  1. Cost savings: By operating in a state with no state income taxes, employers can significantly reduce their tax burden. This allows them to allocate more resources towards business growth, investment, and employee compensation.
  2. Attracting talent: Companies in states without state income taxes may find it easier to attract and retain talented employees. Individuals are often drawn to locations where they can keep more of their earnings. This can give employers a competitive advantage in recruiting top talent.
  3. Employee satisfaction: Employees in states without state income taxes may have higher take-home pay, which can contribute to their overall job satisfaction and financial well-being. This can lead to increased productivity, loyalty, and employee retention.
  4. Business-friendly environment: States with no state income taxes often strive to create a business-friendly environment. They may offer other tax incentives, favorable regulations, and streamlined bureaucratic processes, which can be beneficial for companies looking to expand or establish their operations.
  5. Enhanced profitability: With lower tax obligations, businesses can potentially improve their bottom line and increase profitability. This can provide opportunities for reinvestment, expansion, and innovation.

It is important to note that while the absence of state income taxes can offer advantages, there are other factors to consider when choosing a business location, such as infrastructure, market access, talent pool, and industry ecosystem.

Who is on the move?

Talented, well-educated individuals.  

The professional, scientific, and technical services industry often enjoys certain advantages that make it relatively easier for businesses in this sector to change their headquarters location. Here's why:

  1. Virtual operations: Many businesses in this industry operate in a digital and virtual manner, relying heavily on technology and remote work capabilities. This allows for seamless transitions when it comes to relocating headquarters, as employees can continue their work remotely or quickly adapt to new office spaces.
  2. Limited physical infrastructure: Unlike industries that rely on extensive physical infrastructure or manufacturing facilities, professional and technical service providers typically require minimal on-site infrastructure. This reduces the logistical challenges associated with relocating equipment or machinery and simplifies the process of establishing new office spaces or adapting to shared workspaces.
  3. Skilled workforce availability: The professional, scientific, and technical services industry often benefits from a highly skilled and adaptable workforce. This means that companies in this sector can more easily find qualified talent in various locations, allowing them to consider a wider range of potential headquarters destinations.
  4. Client base flexibility: Many businesses in this industry have the flexibility to serve clients remotely or engage in travel for project-based work. As a result, they can potentially relocate their headquarters without significant disruptions to client relationships or ongoing projects.
  5. Network-driven industry: The professional, scientific, and technical services industry heavily relies on networking and collaboration. Businesses in this sector often have well-established networks and connections that can be leveraged to facilitate the transition to a new location. This can help in building new partnerships, attracting local clients, and integrating into the local business ecosystem.

While the professional, scientific, and technical services industry may find it comparatively easier to change their headquarters location, it is important for businesses to consider factors such as market presence, regulatory requirements, talent pool availability, and access to specialized resources when evaluating potential relocation options.

Where do we go from here?

We are now in a new paradigm where the location of employers is an integral part of their business strategy and execution. Choosing the right location can provide competitive advantages, tax benefits, access to talent, and favorable market conditions, making it a critical aspect of organizational success and growth. Look for the trend to continue over the next five to ten years. Good news for your Florida property values – be aware in other areas.

Want more insights on how your employee benefits compare to companies in your region, industry, and similar employer size?
Download Your Custom Benefits Report Now
See How Your Employee Benefits Compare

Next Up

The Employment Situation for December 2024
The latest economic release from the Bureau of Labor Statistics reports that the U.S. job market rebounded after a sluggish month in October to add 227 thousand new jobs last month as the unemployment rate ticked up slightly to 4.2%.
Introducing Insights+ The Next Evolution In Employee Benefits Evaluation & Value-Capture Tools
‍We are excited to announce the launch of Insights+, a service that enables employers to see exactly how their benefits measure up against the competition.
Legal/Compliance Roundup - December 2024
Each month, Mployer collects and presents some of the most relevant and most pressing recent changes in law, compliance, and policy in areas related to employee benefits, health care, and human resources.