There is valuable insight to be gleaned from a recent article released by McKinsey & Company, which reports that telehealth and other means of accessing digital care has become common for nearly 6 in 10 Medicare Advantage users.
Further, the study noted that those who engaged with the digital tools available to them would prioritize the quality of digital access to care as a significant factor and a means of comparing and evaluating different options when choosing a plan.
The data also indicates that people who engaged more regularly with these kinds of digital care access tools and platforms were less likely to switch to another plan.
You can read more about that study here.