Shifting Trends and Expectations in Insurance Procurement

There’s a new study out you can access here which highlights some of the recent changes and shifts in consumer behavior expectations and trends within the insurance market.

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For example, more than 70% of the almost 50,000 survey respondents reported that they had purchased some form of insurance product via mobile device.

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Further, more than half of those surveyed claimed a willingness to consider switching providers within the next year, stating that their primary motivating factors when considering such a change are cost and better coverage with tailored options and services that can address their needs more specifically and directly.

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