Market Insights

Shifting Trends and Expectations in Insurance Procurement

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Mployer Advisor
Mployer Advisor
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There’s a new study out you can access here which highlights some of the recent changes and shifts in consumer behavior expectations and trends within the insurance market.

For example, more than 70% of the almost 50,000 survey respondents reported that they had purchased some form of insurance product via mobile device.

Further, more than half of those surveyed claimed a willingness to consider switching providers within the next year, stating that their primary motivating factors when considering such a change are cost and better coverage with tailored options and services that can address their needs more specifically and directly.

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