Healthcare Marketing Needs a Refresh

A recent article published by McKinsey & Company makes the case that health care marketers could be doing a better job that could not only resonate more deeply with patients and instill greater loyalty to the brand, but also could lead to better healthcare outcomes in general. 

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As outlined in the piece, the 3 key ideas to more effectively execute a healthcare marketing plan are using data and analytics to better understand consumer preferences on a granular level in order to tailor offerings better-suited to their needs, integrating the communications and touch points consumers encounter throughout their healthcare journey to be more seamless and coordinated from scheduling an initial appointment or consultation through follow-ups, and analyzing and scrutinizing their own effectiveness by tracking metrics and key performance indicators that can reflect strengths and weak points in the consumer experience. 

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Click the following link to access that article here.