Gen-Z is Driving Demand for Non-Traditional Employee Benefits

A new study from the National Association of Plan Advisors indicates that the younger generations, particularly Gen-Z workers, are disproportionately prioritizing non-traditional employee benefit package offerings.

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Perhaps not surprisingly, the largest gaps between Gen-Z and the other generations is tuition and student loan repayment assistance, for which Gen-Z demand outpaced the Boomer generation by 33 and 34 points respectively, but the trend is the same across almost all non-traditional employee benefits that were surveyed, just with smaller margins. 

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Mental health benefits, financial wellness benefits, and emergency savings benefits all saw significant generational prioritization gaps as well, whereas there’s significant more agreement across generations about the importance of telemedicine benefits, caregiving benefits, and schedule flexibility, which was the most valued non-traditional employee benefit for all surveyed generations - Gen Z, the Millennials, Gen-X, and the Baby Boomers. 

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You can read more about this research and analysis here.