Do Your Employee Benefits Make The Grade?

Key Takeaways

• Insights+ empowers employers to see how their benefits compare to competitors, improving recruitment, retention, and ROI on employee benefit investments.

• Despite investing millions annually, many employers lack effective ways to communicate the value of their benefits, leaving employees and candidates unaware of what is truly being offered.

• As the leader in employee benefits benchmarking, Mployer developed Insights+ to provide employers with actionable data and tools to address this communication gap.

• Insights+ delivers a detailed comparison report and shareable materials, like badges and customized insights, to help employers demonstrate and promote the verified value of their benefits.

ARTICLE I Do Your Employee Benefits Make The Grade?

We are thrilled to announce the launch of Insights+, a first-of-its-kind solution that helps employers understand exactly how their benefits compare to the market and communicate that value effectively. For a limited time, qualified employers can access Insights+ at no cost through the end of 2024.

In today’s competitive talent market, employee benefits play a critical role in attracting and retaining top talent. Employers invest millions into their benefit programs every year, yet many struggle to prove the value of their offerings to employees and job candidates. This creates a costly communication gap where employers provide significant benefits that employees fail to recognize—often undervaluing them by over 50%. On average, that represents about $12,000 in annual value per employee that goes unacknowledged.

With Insights+, we solve this challenge by combining data-driven benchmarking with tools to highlight the value of your benefits in a clear and meaningful way. Employers can now see exactly how their offerings compare to competitors in their region, industry, and size—then showcase this independent validation to their employees and recruits.

Click here to see if you qualify for the free Insights+ early adopter opportunity!

FREE Insights+ Reports For Qualifying Employers -

(Through Dec 31, 2024)

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How Insights+ Works

The process is simple. Employers submit their current employee benefits guide or, if one isn’t available, complete a short questionnaire. Using our proprietary database of more than 20,000 employers, Insights+ analyzes the full scope of your benefits, including medical, ancillary, leave, and retirement offerings. Within days, you’ll receive a detailed, 25+ page report that benchmarks your plan against similar employers.

But Insights+ doesn’t stop there. Employers also receive customized recognition tools—including badges and shareable materials—that can be used to communicate the value of benefits during recruitment and to current employees. These materials are designed to help employers bridge the perception gap by providing employees and job seekers with an objective and transparent view of the benefits being offered.

Click Here For A FREE 15 Minute Insights+ Expert Consultation

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Why Insights+ Matters

Employers dedicate substantial resources to employee benefits, with the average annual medical benefits investment per employee reaching $23,200. Despite this significant expenditure, employees often fail to recognize the full value of what they receive, estimating the investment at just $11,200. This disconnect between actual and perceived value leaves employees undervaluing their benefits by more than half, which diminishes the impact of those benefits on both satisfaction and retention.

This perception gap isn’t just a communication failure—it’s a lost opportunity. Benefits are a key driver of employee satisfaction, yet when employees don’t understand their value, employers struggle to fully leverage their offerings. Insights+ solves this challenge by providing a transparent, independent analysis of benefit offerings that validates their true worth. Employers receive tools to effectively communicate the significance of their benefits package to both employees and recruits, ensuring that these investments drive the retention, satisfaction, and loyalty they are designed to achieve.

By bridging the gap between what employers provide and what employees perceive, Insights+ helps organizations unlock the full potential of their benefits program, ultimately improving workforce morale and amplifying their competitive advantage in the talent market.

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Employee Benefits: A Missed Opportunity for Employers

Employee benefits consistently rank as one of the most important factors in hiring decisions. According to our research, 88% of job seekers evaluate benefits as part of their job search, yet only 22% of employers actively promote their benefits during recruitment. This creates a substantial gap between what candidates need to make informed decisions and what employers provide. For organizations that already offer strong benefits packages, this lack of communication is a missed opportunity to differentiate themselves in a competitive hiring environment.

The failure to clearly convey benefits not only impacts recruitment but also employee retention. When employees lack a proper understanding of their benefits, they are less likely to appreciate their employer’s investment in their well-being. For instance, many employees vastly underestimate how much their employer contributes to their healthcare, with responses ranging from less than 20% to over 80%. These varying perceptions reveal how poorly benefits information is understood across workforces, making it harder for employers to build trust and satisfaction.

Insights+ addresses these issues by offering tools that allow employers to present their benefits clearly, transparently, and effectively. With customized, shareable materials and independent verification of benefit value, employers can close the communication gap and ensure that employees and candidates alike fully understand what is being offered. This transparency enhances recruitment efforts, strengthens retention, and builds a more engaged workforce by helping employees see their employer as a true partner in their well-being.

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The Bottom Line for Employers

Insights+ represents a major step forward for employers looking to maximize the impact of their benefits investments. For organizations already offering competitive benefits, Insights+ provides a way to highlight and promote their offerings to recruits and employees. For those whose benefits lag behind, the detailed benchmarking analysis identifies clear opportunities for improvement, helping employers align their benefits strategy with workforce expectations.

Even companies not looking to expand their benefits offerings can use Insights+ to identify cost-effective strategies for targeting candidates whose expectations align with their current plans. In every case, Insights+ delivers actionable insights that help employers achieve faster hiring, stronger retention, and better ROI on their benefits spending.

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Mployer’s Take

We believe that transparency and data are critical to helping employers make smarter, more strategic decisions about their benefits. Insights+ delivers on this belief by giving employers the tools they need to evaluate, validate, and communicate the value of their benefits offerings.

For a limited time, we are offering Insights+ at no cost for qualified employers. Don’t miss this opportunity to see how your benefits stack up—and start using the tools that can transform your recruitment and retention efforts.

If you’re interested in seeing how your plan compares, click here to access your free Insights+ report for qualifying employers - otherwise, keep an eye out in future newsletter installments and on the Mployer blog for more information about the program coming soon!

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