The massage and nail salon industry is part of the larger personal care services industry, which focuses on providing both beauty and therapeutic treatments to clients. Workers in this industry are licensed massage therapists, nail technicians, front desk staff, and spa and salon owners. This sub sector does not include anything related to hair services.
This industry is booming, and the global market is expected to grow by 8% year over year up to 2025. Many businesses in this industry go above and beyond investing in their client's care and experience, which means many employers have to create an environment that both attracts and appeals to prospective employees. Creating a comprehensive salon employee benefits package will be able to attract talent vital to a successful massage and nail salon business.
Higher employee turnover rates and percentage of part time workers in both massage and nail salons can make benefit offerings and administration somewhat more difficult than the average industry. The average employee demographic can range significantly from a high school senior to a retired senior citizen, each with different motivations for working. Disability plans are important as there can be a physical component to the role, from moving heavy items to stocking shelves. To create a custom benefit package, every employer needs to know their specific group of employees.
There are around 181,000 massage and nail salons operating nationwide, employing over 1 million people.On average, each salon is on the smaller size, with an average of 6 staff. The industry is female-dominated, with 73% of employees identifying as female, and the median employee age is 42 years old.
25% of salon owners offer short-term disability insurance, and 19% provide a long-term disability option. This is lower than the national average of 42% and 34%, respectively.
32% offer life insurance coverage. Again, this is well below the national average of 56%.
Compared to other industries nationwide, the massage and nail salon industry needs to make some improvements to their salon employee benefits offerings to match the general national benefits standard. In order to attract and retain quality candidates, these employers need to improve their offerings in order to meet their employee’s needs. Once these changes are made, employers will soon realize the true impact on how providing a strong benefits package is a prime factor in both attracting quality staff and retaining them in the future.