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The marketing, public relations, and media industry deals with the production of materials that are designed to enhance the public image of specific clients, communicate companies’ products and services, and promote the distribution of media texts for organizational announcements.
This field is expected to grow 9% within the next eight years. Because working with public perception requires years of training and education, good talent can be extremely hard to find. Businesses looking to onboard experienced marketing, media, and public relations professionals will need to offer comprehensive benefits packages to get prospective employees interested in the job.
As these employees are educated and skilled workers, competitive benefit packages can help to attract talented employees and lower turnover rates. Additionally, benefits can help to lower major healthcare utilization and therefore could see lower than average rates on a PM/PM basis. Some examples of this include student loan repayment, flexible work schedules are attractive and more creative mechanisms like FSAs, HSAs and similar products are likely to be used.
There are 102,000 marketing and media companies nationwide, employing over 2 million professionals. On average, each business is on the smaller side, with only 21 staff members. This industry is almost evenly split between male and female employees, and the average employee age is 42 years old.
73% of these employers offer short-term disability coverage, and 70% offer long-term disability insurance. The national average is 42% and 34%, respectively.
78% offer access to a life insurance plan. Comparatively, the national average is 56%.
As a whole, the marketing, public relations, media, and publishing industry stands above the national industry standard when it comes to providing comprehensive employee benefits plans. Employers in this field understand that when you meet employee’s needs via all-inclusive benefits packages, their employees will feel productive and happy at their jobs. And as a result, employers experience decreased costs, higher efficiency levels, and stronger teams.
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