Employee Benefits

Entrepreneur-Led Venture Firm SeedtoB Announces Investment in Mployer Advisor

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Published On: June 9, 2022

June 9, 2022 - Nashville, TN - Mployer Advisor, an AI-enabled platform revolutionizing how employers search for, assess, and collaborate with insurance brokers, has received funding from SeedtoB Capital, an entrepreneur-led venture fund fixated on early-stage healthcare transformation. 

SeedtoB Capital, based in Atlanta, GA, invests in early-stage companies that help the healthcare system adopt breakthrough technology. Ritesh Sharma and Shantanu Nigam, serial entrepreneurs who launched Jvion and quickly grew it into the country's largest clinical AI company, founded the company. SeedtoB Capital is dedicated to assisting healthcare startups in navigating the complexity of the industry and charting the most efficient path to Series B–and eventually, company success.  

As the country's top marketplace of its kind, Mployer Advisor is committed to delivering quality data to a sector targeting the millions of Americans who are insured by employer-sponsored health plans. Its network aims to address the healthcare industry's long-standing lack of transparency by presenting exclusive data to employers, brokers, and consultants. This publication of data insights gives employers the opportunity to analyze insurance brokers in their area using complete brokerage profiles, peer employer reviews, and a vast range of benefit design data points to assist in planning and conferring.  

Concentrated benefit plan design and cost benchmark reporting for employers round out the company's offering, allowing decision-makers to better understand the market environment and improve the value and cost-effectiveness of their broker partnerships. Mployer Advisor has been broadly acknowledged by employers and brokers across the nation since its inception in 2020. 

“The $1 trillion employer benefits market represents an enormous opportunity for AI-enabled solutions to help employers optimize their investments and better support covered populations,” said Ritesh Sharma, the Managing Partner at SeedtoB Capital. “Given Mployer Advisor’s innovative platform and industry expertise, we believe the team is poised to redefine the industry status quo, and we look forward to supporting their rapid expansion.” 

“This investment will help us drive further adoption of data-driven decision-making in the employer benefits space, where longstanding inefficiency has impacted both quality and cost,” said Brian Freeman, Mployer Advisor’s Founder and CEO. “We’re excited to partner with the SeedtoB team, as we believe their experience at the intersection of healthcare and AI will support our continued growth.” 

To learn more about Mployer Advisor, visit and follow us on LinkedIn.  

About Mployer Advisor:    

Mployer Advisor is changing the way employers search, evaluate and select insurance advisors. The intuitive platform connects employers and employees to great benefits and insurance plans by providing employers with actionable data to easily evaluate and select the best advisor for a company’s specific needs. Most brokerages have a profile on Mployer Advisor, which provides independent ratings of insurance advisors to support employers. Insurance brokers cannot pay to influence their Mployer Advisor rating. Only highly rated brokerages are allowed to advertise on the platform.  

Media Contact:     

Abbey Dean (Head of Content)    

[email protected]   


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