In my previous position, I identified and engaged with potential customers through persistent outbound prospecting to drive sales of award-winning craft beers across Western Washington and served as the primary liaison for all distributor network and retail accounts in the territory.
What was perhaps my most impactful contribution was supporting the planning and execution of a new incentive program for Distributors’ District Managers and Sales Representatives that increased revenue by $300k and secured 80 new placements.
In a relatively short timeframe, I managed to produce 10% month-over-month increases in on premise and off premise sales while launching at least four account promotions each month and acquired several key clients, such as Metropolitan Market, El Gaucho Restaurant, and Re:Public Restaurant.