Redesign the business model of Encore to the attention of the Mexican market based on the following strategies: business, service and types of accounts.
I evaluated the MKT and demand generation activities implemented in 2008 and with that, redirect funds, the application uses that truly generated results in increased sales and growth
Based on the strategies put in operation Encore is ranked among the top 5 networking brands in surveys of preferences of different media and as the brand's best-selling units in Mexico