Developed and executed internal and external communication strategies. Wrote articles and press releases. Oversaw the production of the quarterly magazine and designed electronic newsletters, selling advertising for both publications. Served as the media relations liaison and advised association president on talking points. Administered association Web site using a content management system.
Led redesign of association Web site, increasing total visitors and pages viewed per year from 17,000 and 64,000 in 2007 to 67,000 and 157,000 in 2010