Initiate and implement new roofing business presence, marketing, strategy and operations in the San Diego County, CA area to achieve and maintain 5-star service status for the expanded family business. Run all aspects of roofing service delivery, operations, human resources, finances and payroll for inspection, repairs, maintenance and replacement of residential and commercial roofing services. Responsible for acquisition and full-lifecycle delivery of roofing leads, writing contracts, leading crew operations, managing work delivery, billing, performing job close-out and warranty activities.