Retirement Planning

How an Employer Can Change 401(k) Advisors: A Comprehensive Guide 

UPDATED ON
August 9, 2023
Mployer Advisor
Mployer Advisor
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If you are an employer who offers a 401(k) retirement plan for your employees, working with the right advisor is crucial to the plan’s success. There may come a time when it becomes necessary to change the advisor who manages your plan, for any number of reasons. Once an employer has identified the need for a change of advisors, how do they go about doing so?

This article will provide readers with guidance on how an employer can change their 401(k) advisor, by outlining the following:

  • Identifying the reasons a change may be needed
  • The importance of exploring different options
  • Benchmarking your existing advisor and plan
  • Analyzing fees and performance
  • Assessing service levels
  • Considerations when making the switch. 

We hope that you never encounter the need to change your 401(k) plan’s advisor, but this article will help you understand the process should that need arise.

Why Should You Change Your Financial Advisor? 

There are several reasons why an employer might consider changing their 401(k) advisor: 

  • Poor Performance: If your current advisor consistently underperforms compared to market benchmarks or fails to deliver satisfactory investment results, it may be time for a change. 
  • High Fees: Excessive or undisclosed fees can eat into participants' retirement investments. If your advisor's fees are significantly higher than industry standards or lack transparency, it may be beneficial to seek more cost-effective options. 
  • Inadequate Service: If your advisor is unresponsive, fails to provide timely and accurate information, or lacks the necessary expertise to address your plan's specific needs, it may be time to explore other options. 
  • Lack of Fiduciary Responsibility: Fiduciary responsibility is crucial in managing a retirement plan. If your current advisor fails to meet their fiduciary obligations or has a conflict of interest that compromises the best interests of plan participants, it may be necessary to change advisors. 

The Importance of Knowing Your Options When Comparing 401(k) Advisors 

When considering changing your 401(k) advisor, you should begin by exploring your options and assessing the market. By knowing what other advisors offer, you can make an informed decision and potentially find a better fit for your plan and participants' needs.

When comparing advisors, consider factors such as:

  • Investment options
  • Fee structures
  • Service levels
  • Technology platforms
  • Fiduciary responsibilities

Knowing the other options that are available may give you the room to negotiate with your current advisor if fees are the main point of contention. If there are other issues at play, doing your due diligence will help you make an informed decision based on the needs unique to your company and plan.  

Benchmark Your Existing 401(k) Advisor and Plan 

Before making any changes, it's important to benchmark your existing 401(k) advisor and plan against industry standards. You should evaluate the key metrics of your plan such as investment performance, fees, participation rates, and employee satisfaction. This benchmarking process will help you identify areas where improvements can be made and provide a baseline for comparing potential new advisors. 

Analyze Fees and Cost-Efficiency 

If the cost-efficiency of your plan is the issue, compare the fees charged by your current advisor with industry averages for similarly-sized plans to see if they are reasonable. Assess the transparency of fees and consider whether alternative fee structures, such as flat fees or fee-for-service models, would better suit your plan's participants and needs. 

Examine its Performance 

Evaluate the performance of your current 401(k) plan's investment options. Compare their returns to relevant market benchmarks and industry standards. Look for consistent performance over the long term and consider whether your current advisor has the expertise and resources to provide superior investment options. 

If the overall market is in a down cycle in which investments are performing poorly across the spectrum, changing your plan advisor may not result in positive outcomes. If the funds offered by your plan are performing more poorly than the rest of the market, however, a change may be what is needed.

Assess the Level of Service 

The quality of service provided by your 401(k) advisor is crucial for plan success. Evaluate the accessibility and responsiveness of your current advisor, their ability to address participant inquiries, and the level of educational resources that they provide for your plan participants.

Consider whether your plan requires additional services, such as financial wellness programs or personalized participant guidance, and assess whether potential new advisors can fulfill those needs. Advisors will often put a lot of effort into gaining new clients, so this may be an area where you can make providing the needed resources a determinant of their winning your business.  

Change Your 401(k) Advisor 

Once you have thoroughly evaluated your current advisor and explored outside options, you may come to the decision that it is time to change your 401(k) advisor. Follow these steps to facilitate a smooth transition: 

  • Notify your current advisor: Review your contract or agreement to determine any notice requirements or termination procedures. Working in accordance with those, inform the current advisor of your decision to make a change.  
  • Identify potential new advisors: Research and interview potential new advisors based on your plan's needs and requirements. Request proposals that outline their services, fees, investment options, and support capabilities. 
  • Conduct due diligence: Thoroughly evaluate the proposed new advisors by reviewing their credentials, checking references, and assessing their fiduciary capabilities. Consider their experience, expertise, fees, and overall reputation in the industry. 
  • Notify participants: Communicate the upcoming change to plan participants in advance, ensuring they understand the reasons for the switch and any potential impact that it will have on their accounts. Provide clear instructions on how to transfer their investments to the new advisor. 

Things to Consider When Making the Switch 

When changing your 401(k) advisor, it's important to consider the following aspects: 

  • Fiduciary Responsibilities: Ensure the new advisor is willing to serve as a fiduciary, acting in the best interests of plan participants. Request documentation or agreements that outline their fiduciary obligations and role. 
  • Investments: Evaluate the investment options offered by the new advisor, ensuring they align with the needs and preferences of plan participants. Consider performance versus the market, diversification, risk management, and the availability of appropriate asset classes. 
  • Service: Assess the level of service provided by the new advisor, including participant support, educational resources, and technology platforms. Confirm that the new advisor can meet your plan's specific requirements. 
  • Participant Access: Determine the ease of participant access to account information, online tools, and educational resources provided by the new advisor. Ensure that participants will have the necessary tools to make informed decisions and track their retirement savings progress. 
  • Cybersecurity: Inquire about the new advisor's cybersecurity protocols and measures to safeguard participant data and sensitive information. Ensure they have robust security measures in place to protect against potential cyber threats. 
  • Fees: Understand the fee structure of the new advisor and ensure that the costs are reasonable and transparent. Compare the fees to industry standards and consider the value provided in relation to the services offered. 

The Bottom Line 

Changing your 401(k) advisor is a major decision that should be driven by the best interests of your plan participants. Before making the determination to change your advisor, you should take the time to assess your current plan’s performance, fees, and the level of service provided by your current advisor. Compare them to industry benchmarks to verify that better options may be available for your employees.

You should take the time to explore alternative options, conduct due diligence on potential new advisors, and consider factors such as fiduciary responsibilities, investments, service levels, participant access, cybersecurity, and fees. Don’t rush the process and switch to the first advisor that you find, as you want to find the best available option for the benefit of your plan participants.

By thoroughly evaluating your options and following a well-planned transition process, you can make a smooth switch to a new 401(k) advisor that better aligns with your plan's goals and enhances participant outcomes. A 401(k) plan is a benefit to your employees, so put in the effort to make it the most beneficial to their retirement outcomes possible by finding the right advisor to manage it.

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