West Michigan Advisors, LLC, a local investment advisory firm headquartered in Holland, MI, is dedicated to serving the financial needs of the community. With a team of 13 professionals, including nine investment advisors, they possess the expertise to provide comprehensive and personalized services to their clients. Each investment advisor oversees an average of approximately $31,090,000 in assets under management, demonstrating their commitment to delivering individualized attention and tailored strategies. West Michigan Advisors' compensation structure is flexible, encompassing models such as a percentage of assets under management, hourly charges, and fixed fees, ensuring transparency and alignment with their clients' best interests. They have gained significant experience in managing employer 401Ks and individual accounts, with approximately half of their assets under management originating from these sources. As an investment advisory firm, West Michigan Advisors manages all assets under a discretionary arrangement, showcasing their ability to make informed investment decisions on behalf of their clients. Additionally, they provide insurance brokerage and agent services, expanding their offerings to meet clients' diverse financial needs. With over 770 individual clients and a remarkable $279,823,000 in assets under management, West Michigan Advisors has established a strong presence in the region. The firm takes pride in their team of experienced advisors, including Kenneth Bauman, Aaron Clark, and Kevin Clark, who contribute their extensive knowledge to the firm's success and client satisfaction. West Michigan Advisors, LLC, through their commitment to personalized service and comprehensive financial solutions, continues to be a trusted partner in helping clients achieve their financial goals in the local community.

DB & C Advisors, LLC is a prominent investment advisory firm headquartered in Holland, MI, with two offices serving a diverse clientele. With a knowledge base spanning over 50 words, DB & C Advisors, LLC has established a reputation for excellence in the financial industry. Currently managing over $160,169,000 in assets under management (AUM) for more than 230 individual clients, the firm takes pride in its ability to provide comprehensive and personalized investment solutions. While 401K and individual accounts make up less than 30% of their AUM, DB & C Advisors, LLC possesses the expertise and capability to effectively manage employer funds. With 72% of their AUM being discretionary, the firm demonstrates a proactive approach in navigating the complex and ever-changing investment landscape. DB & C Advisors, LLC boasts a team of eight dedicated professionals, seven of whom specialize in providing top-tier investment advisory services to their discerning clientele. With an average of approximately $22,880,000 in AUM per investment advisor, the firm ensures that each client receives personalized attention and tailored strategies to meet their unique financial goals. The firm's compensation structure is flexible, offering various options, including a percentage of AUM and hourly charges, ensuring transparency and aligning the interests of both clients and advisors. DB & C Advisors, LLC takes pride in their long-tenured advisors, such as Mark Veenstra, George Gardner, and Douglas Plamondon, who bring a wealth of experience and expertise to their clients' portfolios. Whether clients seek guidance for wealth management, retirement planning, or investment strategies, DB & C Advisors, LLC stands ready to deliver exceptional service, leveraging their comprehensive knowledge and dedication to client success.

Advisory Alpha, LLC is a highly reputable regional investment advisory firm located in Holland, MI. With over 4,530 individual clients and an impressive $1,786,095,000 in assets under management, they have firmly established themselves as a trusted partner in the financial industry. Their comprehensive range of services includes specialized expertise as an accountant or accounting firm, further enhancing their ability to cater to clients' diverse needs. Boasting 24 offices, Advisory Alpha, LLC has cultivated a strong presence throughout the region, enabling them to provide personalized attention and support to their vast clientele. They have garnered extensive experience in managing employer 401Ks and individual portfolios, with approximately half of their assets under management originating from these sources. Notably, every asset they handle is managed on a discretionary basis, showcasing their commitment to delivering superior investment strategies. The firm's compensation structure offers flexibility to clients, encompassing various methods such as a percentage of assets under management, fixed fees, and hourly charges. With a team of 52 dedicated employees, each equipped with expertise in investment advisory services, Advisory Alpha, LLC ensures that their clients receive individualized guidance and exceptional financial planning. Advisory Alpha, LLC takes pride in its team's expertise and tenure. Notable individuals such as Janine Osterink, James Schipper, and Steven Osterink, who have been with the firm for an extensive period, bring a wealth of knowledge and a strong track record of success to the table. With their outstanding client base, impressive assets under management, and a commitment to excellence, Advisory Alpha, LLC continues to thrive as a leading investment advisory firm, providing exceptional financial solutions to individuals and businesses alike.

LVZ, Inc. is a prominent local investment advisory firm headquartered in Holland, MI, specializing in managing assets for a diverse clientele. With over 2,390 individual clients and a staggering $808,429,000 in assets under management, they have established themselves as a trusted partner in wealth management. The company operates through 11 offices strategically positioned to serve their extensive client base. A notable aspect of LVZ, Inc. is their expertise in managing employer 401Ks and individual investments, accounting for approximately half of their assets under management. With extensive experience in this domain, they possess a deep understanding of the unique challenges and opportunities associated with these types of investments. An impressive 97% of the assets they oversee are managed with discretion, enabling them to make informed decisions tailored to each client's financial objectives. LVZ, Inc. offers a comprehensive compensation structure that accommodates various client needs. Their options include a percentage-based fee structure tied to the assets under management, hourly charges, and fixed fees. This flexible approach ensures clients can choose a payment arrangement that aligns with their preferences and investment strategies. With a dedicated team of 21 employees, including 17 experienced investment advisors, LVZ, Inc. delivers personalized and insightful advisory services. On average, each investment advisor manages approximately $47,550,000 in assets under management, in line with the industry average. Noteworthy among the team are the longest tenured advisors, Julie Devisser, Nathan Baumann, and Ryan Vanderzwart, whose extensive experience and industry knowledge contribute to the firm's success. Overall, LVZ, Inc. stands as a reliable and experienced partner for individuals and organizations seeking expert investment advisory services. Their comprehensive approach, extensive clientele, and knowledgeable team set them apart in the competitive financial landscape.

S.A. Mason, LLC is a small investment advisory firm based out of Holland, MI. With one office location, they specialize in providing investment advisory services to their clients. S.A. Mason, LLC stands out with their impressive average of approximately $227,130,000 in assets under management per investment advisor, surpassing the industry average. Their compensation structure is diverse, offering various options such as a percentage of assets under management, hourly charges, and fixed fees. While the firm's portfolio comprises less than 30% of 401K and individual accounts, they possess the expertise to effectively manage employer funds. Notably, 52% of the assets they manage are discretionary, highlighting their ability to make investment decisions on behalf of their clients. S.A. Mason, LLC primarily serves high net worth individuals, as the majority of the assets they manage are from this client segment. They have cultivated a substantial client base of over 140 individuals, entrusted with an impressive $454,256,000 in assets under management. Within the firm, Samuel Mason and Braden Proctor hold the distinction of being the longest tenured registered advisors, exemplifying their experience and dedication to providing exceptional service. With a commitment to delivering personalized investment advice and leveraging their extensive knowledge of the market, S.A. Mason, LLC aims to optimize their clients' financial positions and help them achieve their long-term goals.

TruNorth Capital Management, LLC, headquartered in Kalamazoo, MI, is a reputable investment advisory firm catering primarily to high net worth individuals. With a team of four experienced professionals, they specialize in providing personalized investment advisory services to their diverse clientele. TruNorth boasts an impressive average of approximately $140,540,000 in assets under management per investment advisor, surpassing the industry average. The firm's compensation structure encompasses various models, including a percentage of assets under management, fixed fees, and hourly charges. TruNorth manages a substantial client base of over 180 individuals, collectively holding assets totaling over $294,631,000. While a significant portion of their assets are allocated to high net worth individuals, TruNorth also possesses the capability to effectively manage employer funds, despite 401K and individual accounts constituting less than 30% of their total assets under management. TruNorth Capital Management, LLC distinguishes itself as a small yet influential investment advisory firm, maintaining a single office in Kalamazoo, MI. Notably, the company prides itself on its long-serving advisors, including Kevin Miller, John Schoolman, and Brian Mullally, who bring extensive expertise and experience to the firm. As a testament to their commitment to excellence, TruNorth manages all assets under their purview on a discretionary basis, ensuring full control over investment decisions. With their impressive track record, personalized approach, and focus on high net worth clients, TruNorth Capital Management, LLC has established itself as a trusted partner in the financial landscape, providing tailored investment strategies to help clients achieve their financial goals.

CWS Financial Advisors LLC, a prominent investment advisory firm headquartered in Kalamazoo, MI, boasts an extensive client base of over 520 individuals, entrusting them with a staggering $988,546,000 in assets under management. With a robust presence in the region, CWS Financial Advisors offers its services through a single office. Although their management of 401K and individual accounts represents less than 30% of their assets under management, the firm possesses the expertise to handle employer funds as well. Impressively, a remarkable 94% of the assets they manage are discretionary, signifying a high level of trust and autonomy granted by their clients. CWS Financial Advisors focuses primarily on serving high-net-worth individuals, aligning their strategies with the unique needs and goals of this discerning clientele. The firm's compensation structure encompasses various options, including a percentage of assets under management, hourly charges, and fixed fees, ensuring flexibility and transparency in their client relationships. With a total of 11 dedicated employees, CWS Financial Advisors leverages the expertise of five investment advisors, each managing an average of approximately $197,710,000 in assets. This figure surpasses the industry average, underscoring their team's exceptional aptitude and skill. Notably, the firm takes pride in the longevity of its advisors, with seasoned professionals such as Cory Wietfeldt, Lindsey Splendorio, and Joseph Splendorio contributing their extensive knowledge and experience to the success of the company. Overall, CWS Financial Advisors LLC is a trusted local partner for individuals seeking comprehensive and tailored investment advisory services, combining a solid track record, robust resources, and a client-centric approach to deliver exceptional financial guidance and asset management solutions.

Breakwater Capital, based in Kalamazoo, MI, is a small investment advisory firm specializing in providing comprehensive financial services to a diverse clientele. With two dedicated employees, they offer personalized investment advisory services tailored to individual needs. Each investment advisor at Breakwater Capital manages an average of $50,220,000 in assets, aligning with the industry average. With over 40 individual clients, Breakwater Capital oversees a substantial $114,502,000 in assets under management. The firm primarily serves high net worth individuals, with a majority of the assets they manage belonging to this demographic. While 401K and individual accounts comprise less than 30% of their total assets, Breakwater Capital possesses the capability to manage employer funds. Breakwater Capital's compensation structure includes various types, such as a percentage of assets under management, ensuring their interests are aligned with their clients' financial success. The firm prides itself on offering discretionary asset management, granting them the authority to make investment decisions on behalf of their clients. Operating from a single office in Kalamazoo, Breakwater Capital has established a solid reputation in the financial industry. Ross Pollard and Lucas Mansberger, two of the longest-tenured registered advisors at the firm, bring extensive experience and expertise to their clients' portfolios. Overall, Breakwater Capital strives to provide exceptional investment advisory services, leveraging their knowledge and resources to help clients achieve their financial goals and secure a prosperous future.

Wolff Financial Management LLC, based out of Kalamazoo, MI, is a reputable investment advisory firm serving a diverse clientele. With over 220 individual clients and a remarkable $409,764,000 in assets under management, the firm is dedicated to delivering exceptional financial solutions. Their expertise lies in managing discretionary assets, with 99% of the assets they oversee falling under this category. Catering primarily to high-net-worth individuals, Wolff Financial Management LLC has established itself as a trusted partner in wealth management. Their comprehensive compensation structure includes various types, such as a percentage of assets under management, ensuring alignment with clients' interests. Led by a team of experienced professionals, Wolff Financial Management LLC boasts a total of five employees, three of whom specialize in providing top-notch investment advisory services. The firm prides itself on the high level of assets under management per investment advisor, averaging an impressive $136,590,000. This figure surpasses the industry average, reflecting the firm's commitment to personalized attention and strategic financial planning. Wolff Financial Management LLC operates from a single office in Kalamazoo, MI, serving as a central hub for their client interactions and decision-making processes. The firm's longevity is further enhanced by the presence of several long-tenured advisors, including Jared McNee, Lisa Hartgraves, and Matthew Wolff, who bring a wealth of knowledge and expertise to their clients' financial endeavors. With a track record of success and a client-centric approach, Wolff Financial Management LLC continues to uphold its reputation as a premier investment advisory firm, supporting individuals in achieving their financial goals with confidence and precision.

Jvl Wealth Strategies is a reputable investment advisory firm located in Wyoming, MI, boasting a singular office to serve their clients. With a dedicated team of five knowledgeable professionals, Jvl Wealth Strategies offers comprehensive investment advisory services. Their average assets under management per investment advisor reach an impressive $86,350,000, aligning them with industry standards. Jvl Wealth Strategies adopts a flexible compensation structure, allowing clients to choose from various options such as a percentage of assets under management, hourly charges, or fixed fees. While their portfolio composition indicates that 401K and individual accounts make up less than 30% of their assets under management, the firm possesses the necessary expertise to effectively manage employer funds. Furthermore, an astounding 98% of the assets they oversee are handled on a discretionary basis. With a focus on high-net-worth individuals, Jvl Wealth Strategies diligently manages the assets of over 60 individual clients, which collectively amount to a remarkable $431,737,000. The firm's success is partly attributed to the invaluable contributions of seasoned advisors such as Chad Soukup, Matthew Kunnen, and Gerald Vanderlugt, who have demonstrated their commitment and expertise over many years. Jvl Wealth Strategies strives to provide personalized, reliable investment advisory services to their discerning clientele. By leveraging their extensive industry knowledge and experience, the firm aims to help clients achieve their financial goals and secure their financial future.

Generational Wealth Management is a premier investment advisory firm headquartered in Zeeland, MI, dedicated to assisting clients in building and preserving generational wealth. With a team of ten talented professionals, including eight experienced investment advisors, they provide comprehensive financial services tailored to meet individual needs. The firm boasts an impressive track record, managing an average of $85,740,000 in assets per investment advisor, aligning with the industry average. Their compensation structure is diverse, offering various options such as a percentage of assets under management. Generational Wealth Management takes pride in their extensive client base, serving over 410 individuals and families. Their total assets under management exceed $208,296,000, with a significant portion originating from employer 401Ks and individual accounts. With deep expertise in this space, they deliver exceptional results and strategic guidance. As a trusted local firm, Generational Wealth Management operates from three offices, ensuring accessibility and personalized service for their clients. The company's success can be attributed to their long-standing advisors, such as David Wilson, Schyuler Wilson, and Jennifer Archambault, who bring a wealth of experience and expertise to their clients' financial goals. Committed to providing top-tier investment advice, Generational Wealth Management exercises discretionary control over 100% of the assets they manage. Their dedication to client satisfaction and their ability to navigate complex financial landscapes have established them as a leading player in the wealth management industry.