As a catering and hospitality services company director, I led a high-performing team of seven event sales managers who drove growth through strategic goal-setting and professional development. By leveraging influencer networks and proactively identifying market opportunities, I consistently secured new revenue streams and ensured profitability. My expertise in contract management and hands-on approach to event execution, particularly for music festivals and entertainment studios, guaranteed exceptional client satisfaction and operational success.• Spearheaded the departmental analytical investigations to identify market trends, leveraging Power BI reporting, time management tools, and SMART Action plans, leading to a 12% (YOY) revenue increase by effectively managing $4M in event revenue across over 40 sites annually. • Drove a $2.5M increase in sales by successfully steering a nationwide event booking initiative by negotiating annual food vendor agreements with music promotion companies Golden Voice and Insomniac, resulting in a substantial profit boost over the previous four years.• Led the company into a seamless transition to the Salesforce CRM system, aiding the expansion of local accounts to enable national catering accounts (Amazon, Google, Netflix, LA Kings), resulting in an additional $1.5M in sales revenue.• Efficiently coordinated and executed all aspects of overhead assessments: logistics, fee analysis, operation expense budgeting, labor costs, venue selection, activity planning, and entertainment for each event.