Create sales and marketing programs for clients. Develop communication and brand strategies. Relay strategies to internal and external audiences. Oversee website design and content development. Manage all outlets of social media. Design ad creatives for trade publications, tradeshows, and websites. Manage online dealer portal. Monitor, analyze, and report competitor price changes and marketplace conditions. Evaluate markets to maintain a high competitive position within the tire industry. Present findings to chief executives and upper management. Identify trends, opportunities, and weaknesses; implement strategies that drive revenue, growth, and profits. Administer supply chain operations, including purchasing and inventory levels. Determine the proper levels of inventory based on customer buying behavior and market trends. Analyze sales volumes and create forecasts in order to leverage market trends and minimize the impacts of seasonal downturn.