31 years ago, MAC Group started as a boutique marketing, sales and distribution group focusing on professional photographers. As the image creation industry has evolved, so has MAC Group, growing their photographic product offerings while expanding into film and video, content creation and audio. Today, MAC Group is one of the leading companies of its kind in the world, with renowned brands offering products that enhance the lives of passionate content creators and storytellers at every experience level from students to the highest echelons of working professionals. MAC Group’s mission is to provide photographers, filmmakers, content creators, students and educators with the finest tools available to help them bring their vision to life. MAC Group is an incredibly passionate and entrepreneurial company with a three-point focus: Our Marketing Group builds brands for our partners and creates ongoing messaging for their varied consumer targets across every possible communication channel. Our Sales Group focuses on reseller channels and online marketplaces as well as educational institutions and organizations. Our Distribution Group handles all aspects of customer service, finance, warehousing shipping as well as servicing every product we sell. MAC Group is proud to represent highly-respected, market-leading brands and companies who are committed to providing the very best tools and technologies to demanding consumers. Each category and brand team operates as an independent company within MAC Group, leveraging all of MAC Group's marketing, sales, logistical and developmental expertise as well as the global relationships, distribution opportunities and cross-category synergies that we are able to provide. MAC Group has offices in the U.S., Europe and China. MAC Group believes innovation is seeing what everybody sees, but thinking what nobody thinks.