As a consultant, I was the lead UX designer for an innovative web-based platform that consolidates Trendsetter's previously disparate businesses (music video submissions to television networks and digital promotion). My responsibilities on this project included persona development, claims analysis, problem scenario development, activity scenario development, and extensive creation of key path scenarios through rapid prototyping using Axure. I worked closely with two visual designers who were--at that time--unfamiliar with UX processes.
Guiding influences for this project included flat UI, brutalist architecture, and motor vehicle dashboards.