TRUE is now TRUE Cresset | Sports + Entertainment, a new division of Cresset Asset Management. Founded in 2007, TRUE Cresset’s goal is to create an independent, boutique, multi-family office and private investment firm specifically designed to support professional athletes, entertainers, and entrepreneurs throughout their wealth journey.
Through this comprehensive approach to financial planning, TRUE Cresset empowers clients to build generational wealth through all phases of life. Since inception, TRUE Cresset has successfully grown its asset base, expanded advisory services, built a robust and dynamic investment platform, and remained steadfast in creating financial literacy and security for its clients. TRUE Cresset is headquartered in Chicago, IL with a total of 18 offices nationwide.
We embrace transparency and the legal obligation to place clients’ interests first through True Fiduciary® standards. From custom solutions to tailored financial plans, we combine high-touch sophistication with high-tech innovation to create an Intelligent Wealth Management® experience that helps streamline complexity.
Cresset refers to Cresset Capital Management, LLC and all of its subsidiaries and affiliates. Cresset Asset Management, LLC, also conducting advisory business under the name of TRUE Cresset Sports and Entertainment, provides investment advisory, family office, and other services to individuals, families, and institutional clients. Cresset Partners, LLC, provides investment advisory services strictly to investment vehicles investing in private equity, real estate and other investment opportunities. Cresset Asset Management, LLC, and Cresset Partners, LLC, are SEC registered investment advisors.
*Awards Disclosures here: https://cressetcapital.com/disclosures/