We started Cutter Consulting Group because of the recurring issues that plague business-to-consumer (B2C) inside sales teams. We specialize in call centers that spend money on inbound leads where conversion performance is critical to the organization’s financial wellbeing. Over and over again, we have seen inside sales teams built on the backs of superstar agents and managers who were top sales reps, all while spending money on marketing without optimizing it for the best Cost Per Acquisition (CPA). This old school way of “hoping” the sales reps will close enough deals is not an effective long-term strategy. And it is definitely not scalable. That’s why we have spent more than a decade within various sales organizations, assigned to sales and marketing leadership roles with the task of turning around sales teams. We found success by developing systems in all areas in order to achieve profitable marketing conversion results. Along the way, we learned what worked and didn’t work, what areas could generate the greatest ROI and the right balance between structure and freedom for sales reps to do what they do best—sell. We also refined a consultative sales formula that leads to a high conversion percentage, raving fan clients, and a steady stream of referrals. Our goal is to bring this experience with me into your organization. We want me and my team to be the resource you call in to help you optimize where available, develop what is needed, and build a playbook that can be used in a single office or multiple locations, in the United States or around the world.