• Assist in creating sales and marketing plans. Oversee Social Media development. • Initiate market research studies and analyze their findings. Use data from Google analytics and web traffic to study and improve our reach and make future decisions. • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.• Formulate, direct and coordinate marketing activities such as festivals and radio campaigns to promote products and services, working with advertising and promotion companies and partners.• Consult with buying personnel and sales team to gain advice regarding the types of products or services expected to be in demand.• Works together with agencies to launch national TV commercials, evaluates script and performs market review before and after the campaign.• Determines monthly and annual profit plans by forecasting and developing annual sales quotas ; projecting expected sales volume and profit for existing and new products; analyzing trends and results; monitor costs, competition, supply, and demand.• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.