Created Influencer Relations Program and led partnerships with top-tier users (@victoriaparis, @susi.vidal , @ken.eurich, @auntieamandalee, etc).Spearheaded multiple campaigns per month across clients’ respective industries (beauty, food, health, sports, etc), both affiliate and non-monetary.Led agency TikTok, Instagram, X, LinkedIn, Facebook, YouTube and Linktree profiles.Secured 500+ influencer posts promoting different companies.Developed strategy to bring client reporting in house (previously outsourced to another firm that came with an expense) and managed campaign recaps, designing and presenting to customers across various industries.Led event management, organizing and attending influencer dinners, grand openings, trade shows, panels, and movie premieres with clients and press, while representing the agency and brands at events across NY, NJ and CT.Managed all mail distribution operations.Crafted pitches, press releases and new blog posts. Distributed to hyper local and national outlets.Scheduled interviews and secured 1000+ media placements across digital media, print, radio, podcast and TV.Account management and business development. Organized tasks and distributed assignments to team, ensuring efficient workflow/project management.Tracked metrics and KPIs for brand performance analysis.Aided in crisis management support by developing strategies, processes and playbooks to mitigate risks and ensure effective communication during high-pressure situations.Secured a high-impact celebrity sponsorship with Donte DiVincenzo and Revo. Successfully aligned sunglass company with the New York Knicks’ player who endorsed their product as “best-in-class” both on and off the court, with a portion of proceeds supporting the Yonkers Animal Shelter.Led the cross branded collaboration of Saveur x Baldor Specialty Foods & Natalie’s Juices, leading to a sponsorship that highlighted food and drink offerings on the menu at their back to print launch party.