Since opening to the public in 1982, Elvis Presley's Graceland has hosted millions of visitors from every state in the union and nearly every country of the world. Graceland welcomes over 500,000 visitors each year, is one of the five most visited home tours in the United States, and is the most famous home in America after The White House. In 1991, Graceland was placed on the National Register of Historic Places. In 2006, it was designated a National Historic Landmark. Graceland visitors come from all walks of life, all ages, all musical tastes, all income levels, all educational backgrounds, and all parts of the world. The demographics are broad. Elvis Presley Enterprises, Inc. (EPE) is the corporate entity that was created by the Elvis Presley Trust to conduct business and manage its assets, including the Graceland operation. Joel Weinshanker owns the rights to Graceland's operations, with Authentic Brand Group, LLC and the Presley family as partners. Lisa Marie Presley retains a 15% ownership in the company and continues to be involved in major business decisions, as does her mother Priscilla. Lisa Marie Presley retains 100% sole personal ownership of Graceland Mansion itself and its over 13-acre original grounds and her father's personal effects - meaning costumes, wardrobe, awards, furniture, cars, etc.. She has made the mansion property and her father's personal effects permanently available for tours of Graceland and for use in all of EPE's operations. Jack Soden is the President and CEO of EPE and is based in the Memphis office. This top management team is supported by the vice-presidents, directors, managers and staff of the various departments of EPE, including marketing & media, sales, accounting, operations, human resources and the various sub-departments within these.

The NATIONAL CIVIL RIGHTS MUSEUM, located at the historic Lorraine Motel where civil rights leader Dr. Martin Luther King, Jr. was assassinated, gives a comprehensive overview of the American Civil Rights Movement from slavery to the present. Since the Museum opened in 1991, millions of visitors from around the world have come, including more than 90,000 student visits annually. The Museum is steadfast in its mission to chronicle the American civil rights movement and tell the story of the ongoing struggle for human rights. It educates and serves as a catalyst to inspire action to create positive social change. A Smithsonian Affiliate and an internationally acclaimed cultural institution, the Museum is recognized as a 2019 National Medal Award recipient by the Institute of Museums and Library Services (IMLS), the top national honor for museums and libraries. It is a TripAdvisor Travelers’ Choice Top 5% U.S. Museum, USA Today's Top 10 Best American Iconic Attractions; Top 10 Best Historical Spots in the U.S. by TLC's Family Travel; Must See by the Age of 15 by Budget Travel and Kids; Top 10, American Treasures by USA Today; and Best Memphis Attraction by The Commercial Appeal and the Memphis Business Journal.

Incorporated in 1987, the museum is a private, nonprofit, 501(c)(3) organization focusing on children’s development through exhibits and programs designed to support early learning.