• Designed and implemented new logo and branding strategy which created comprehensive style for all of John F. Allen’s marketing collateral and online platforms• Constructed all elements of merchandise catalog of jewelry components permitting the design of “mini” versions of the the catalog to target specific categories of items• Integrated brand strategy and awareness of market trends, to design successful consumer communications and materials for variety of digital and print outlets• Created visually appealing product images through photography and digital editing to for use in catalog or social media marketin...
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