Valley Cooperative Association, based in Greenville, Wis., serves retail and wholesale bakers in the Western Great Lakes. Our members and customers come from a broad range of bakery and foodservice companies. We offer a complete list of the finest ingredients and baking supplies through an extensive purchasing system, climate-controlled warehousing, and a responsive distribution network. We serve a growing community of large and small customers in bakery and foodservice. Our powerful business model serves the procurement needs of professional bakers. Our main purpose is to reduce ingredient costs through volume purchasing and efficient distribution. We empower people and organizations to benefit from their collective strength. With outstanding employees and dynamic vendor partnerships, we deliver the finest baking-related products at the best possible value. By working together in support of bakery traditions, we enhance our communities.

Nueske’s was founded in 1933 – the heart of The Great Depression – by R.C. Nueske. Times were hard for everyone and R.C. hoped that he could begin selling some of his family’s goods to ease their hardships and keep the family farm afloat. The Nueske family had always hand-made traditional smoked meats created with Old World recipes that the Nueske family had used since before they immigrated to this country in the 1880s. These are the recipes that the family still uses, today. R.C. loaded up the back of his automobile with the Nueske family’s freshly smoked hams, sausages, and bacon and traveled through Wisconsin’s Northwoods, stopping at the many resorts in the area to see if people would sample his wares. Money was tight but people knew a good thing when they tasted it. Word of R.C. Nueske’s Applewood Smoked Meats traveled far and fast. Nueske’s Applewood Smoked Specialties are well-known for their signature sweet, rich smokiness and consistently high quality – something which can be acquired only through the time and patience taken to slowly smoke meat over glowing embers of sweet applewood. Nueske’s Applewood Smoked Bacon has proven a winner in taste tests time after time and has received numerous award. Nueske’s Applewood Smoked Bacon has been mentioned in almost 100 books and cookbooks in the past decade. Nueske’s Applewood Smoked Meats remains located in our hometown of Wittenberg, Wisconsin, and continues to be operated by the Nueske family, now in the third generation of business. Tanya Nueske is the company’s CEO and the granddaughter of R.C. Nueske. The Nueske family continues to create a wide variety of smoked specialty items, ranging from fine bacon to sausage, ham, poultry, chops, and more, and continues to focus on unmatched flavor and consistency. Our products have distribution throughout the nation and can be found at specialty grocers and excellent restaurants across the country.

Krueger Wholesale Florist, Inc. began as a small family business in 1963. Today, we have grown to become one of the largest floral distribution companies in the Midwest. Our modern 120,000 square foot corporate headquarters and distribution center is located in Rothschild, Wisconsin along with our own logistics division, KW Transit. For over 50 years, we have been providing our consumers with the finest in fresh cut flowers and greens, stunning botanicals and a vast selection of floral supplies.

First Source Worldwide, LLC, an ISO9001:2015 registered company, founded in 2001 in Neenah, WI, where it remains headquartered. At First Source Worldwide, we take pride in knowing our dyes, pigments, specialty and commodity chemicals are brought to our customers quickly and efficiently without ever compromising quality. Our products offer the best performance, innovation, and cost-benefit ratio offering solutions to your business. We have the largest product offering of colorants in North and Central America. For almost 25 years FSW has manufactured and distributed the highest quality products for a variety of applications and industries including Paper and Paperboard, Nonwovens, Textiles, Carpet, LVT Flooring, Leather, Wood, Paint & Coatings, Agriculture, Household, Industrial, and Institutional, Water Treatment, Plastics, Petroleum, Lubricants, and Food. We have 5 global state-of-the-art laboratories within 7 company owned locations with over 350,000+ sq. ft of company owned operating spaces, 2 bulk plants, with 12 distribution points throughout North and Central America. We also provide toll manufacturing, warehousing, logistics services, along with the quality products to fit your business needs.