ORGANIZATION:
Privately-held technology and real estate company operating in 4 states and 93 counties.
OVERVIEW:
I directed all functional areas and activities of a company that provided multiple real estate transaction services, including property tax sales, real estate liquidation, property tax billing, and foreclosure processing. Leading and motivating a diverse team of 21 employees, I placed a premium on team member development and advancement.
In this role, I managed operations, business development, financial, and administrative activities, analyzing problem areas and implementing strategies for improvement (with a primary focus on modernizing an organization in a stalled growth pattern). Additionally, I oversaw marketing and promotional strategies, including efforts to improve SRI’s name recognition within the industry and region.
HIGHLIGHTS:
★ Reversed issue with antiquated online auction system by contracting with software provider to upgrade existing system; added new e-payment, cloud computing, and Google maps features. Captured the 1st-ever internet-based county tax sale in Indiana and set up the company to implement ongoing upgrades.
★ Revitalized stagnant county tax sales by upgrading sales website, shifting web management from outsourced to in-house, hiring a marketing specialist, and revamping marketing materials. Grew number of total county tax sales by 32% (63 to 83) and expanded the tax sales business into the state of Iowa.
★ Led a full-scale re-engineering of the Marketing function. Created the first marketing plan in the organization’s 22-year history (National Marketing Plan targeting new business in 5 states), led a full redesign of the logo, website, and marketing collateral, and attended national conference. Increased the number of total tax sales and mortgage foreclosure contracts by 43% (81 to 116) and raised SRI’s brand recognition.