- Promote the company’s existing brand and introduce new products to the market.- Prepare and analyze annual budget plans, schedule expenditures, return-on-investment and profit-loss projections.- Research and develop marketing opportunities and plans, understand consumer requirements, identify market trends and system improvements to achieve company’s marketing goals.- Gather, investigate, and summarize market data and trends to draft reports.- Implement new sales plans and advertising.- Recruit, train, and manage marketing and sales teams to meet sales and operational objectives.- Maintain relationships with clients, making regular visits, understanding their needs, and anticipating new opportunities.- Stay current in the industry through educational opportunities, conferences/workshops, reading publications, and maintaining personal and professional networks.-Work with customers to understand their business goals and needs, creating customer loyalty and lasting customer relations -Managed sales forecasts, resources allocation, and market penetration efforts-Developed and created high-performing sales teams that repeatedly surpassed sales and operational goals focused on data-driven decision-making with strong understanding of seasonal retail cycles-Perform market research and data analysis translating findings into actionable strategies resulting in significant customer base growth -Developed marketing collateral and contentCreated and manage company’s website and online social media presence