• Direct accountability for applying strong leadership and communications skills and extensive market and industry knowledge to achieve all marketing and sales operational objectives.
• Served as liaison between the customer and management, oversaw ongoing customer needs/requirements, and facilitated customer retention and satisfaction.
• Managed sales and marketing including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction.
• Led creative process for marketing campaigns; deliver critical analysis based on consumer insights and campaign objectives; present recommendations to senior leadership and gain alignment in order to stay on timeline.
• Capitalized on marketing opportunities by identifying consumer requirements, defining market and competitor's market share, strengths, and weaknesses, forecasting projected business, and determining targeted market share.
• Exhibited ability to communicate clearly and effectively, used strong coordination and prioritization skills to complete work, and exercised independent decision making abilities to help ensure positive results/outcomes.
• Developed proposals, presentations, concepts and solutions to external decision makers and to internal business leaders.