Dynamic sales and marketing professional with direct responsibility for managing sales, marketing, and business development operations targeting mass market, e-commerce, catalog, grocery, hardware distribution, and co-op markets leading a team of 10 independent representatives for North America, specializing in soliciting the sale of a unique line of bird products. Direct responsibility for large distributors in the hardware trade along with Ace Hardware, True Value and Do It Best. Proficient in all aspects of the sales cycle, including cold-calling, sales presentations, needs analysis, contract negotiation, and long-term account management. Adept at increasing account penetration rates and revenue by strategically up-selling/cross-selling clients on value-added options. Skilled in delivering high-impact sales presentations and conducting in-depth value analyses to promote brand expansion and custom-tailor client solutions.