As a founding partner of Origin LLC in Burbank, California, I played an instrumental role in establishing the company as a premier point-of-purchase (POP) agency and manufacturer serving the entertainment industry. Over the years, I conceptualized and executed structurally sound designs that generated over $100 million in display revenue, and subsequently transitioned to a successful sales role, achieving an impressive average of 30% gross margin over 11 years. As an Account Executive, I led the largest customer account, driving estimated sales of $140 million and earning a reputation for consistently exceeding targets. Additionally, I managed the successful bid process for multiple RFPs and secured material supplier contracts, strengthening Origin's competitive edge.
As President and General Manager of Origin LLC, I spearheaded all operations and financial planning and reporting, resulting in enhanced profitability and streamlined processes. I oversaw the day-to-day operations of the corrugated and permanent retail display business, ensuring smooth workflow and on-time delivery. I also expanded Origin's team to 70 employees, spanning retail displays made from temporary and permanent materials, along with complete store fixtures for Metro PCS and T-Mobile dealers manufactured in Asia. Through my leadership and strategic vision, Origin LLC became a leading player in the POP industry and achieved sustained growth and profitability over two decades.