Developed and implemented enterprise systems, promotional channels, and marketing collateral to revamp the organization’s communications strategy, business operations, and branding narrative. Primary writer and content creator for digital media and press releases. Contributed to a 48% increase in digital followers in 2020, along with a 26% increase in open rates for the monthly e-news. Managed a complete rebuild of the company website in partnership with a design studio and tracked web metrics with Google Analytics. Org-wide administrator for Salesforce, WordPress, Mailchimp, and social media.