Took charge of a declining company that supplied personal care and consumer goods to health clubs. Implemented plan for improving product quality and image while optimizing profitability, production, order processing and logistics. • Reversed the decline and grew the business by 150% in six years.• Recreated company image with streamlined products in four trademarked brands and upgraded logo.• Designed a cutting-edge, user-friendly, e-commerce website: www.spapartners.com. • Completely modernized formulations with an emphasis on natural ingredients and eco-friendliness.• Introduced the first full-spectrum germicidal gym wipe which resulted in $500k sales within six months.• Implemented a network of four third-party warehouses which substantially cut delivery time and cost.• Dramatically cut the steps and paper required to process orders. • Ensured compliance with E.P.A., F.D.A, D.O.T., A.T.F and O.S.H.A. for all products and operations.