I was brought onboard to take this entertainment and event company's sponsorship and advertising revenue to levels that had previously eluded them. ➢ My first project was to find a Presenting Partner for the company's flagship 60-day holiday event, Glittering Lights. This drive-thru light show attracts over 250,000 people and has been named as one of the best places to see Christmas lights in the country by multiple media outlets, including USA Today and CNN Travel. My goal was to find a sponsor willing to make a significant financial commitment - 5x larger than anything they had been able to secure in the past. ➢ In order to entice sponsors, I updated our marketing plan, collaterals, sales deck, and fulfillment reports utilizing customer demographic information that I obtained through the creation of attendee surveys and focus groups. This armed me with valuable information for potential sponsors, and within 3 months, I secured a 3-year, $180K commitment - the company's largest sponsorship deal to date.