One van. Two brothers. Three simple words: Life is Good. For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms. They slept in their van, lived on PB&J, and showered when they could. The adventure was great, but sales were, uh, lacking. In 1994, with just $78 to their names, Bert and John designed their first Life is Good t-shirt to counter the negative news—and discovered how those three simple words could inspire people to focus on the good. The brothers stumbled forward, making mistakes left and right, but the power of that one idea was just too strong to get wrong. Letters and emails started rolling in from customers who found strength, simple wisdom, or a much-needed laugh in Life is Good. This diverse, ever-growing community continues to inspire our mission: To spread the power of optimism. 25 years into the ride, we celebrate these optimists and all the ordinary, extraordinary things they love.

Catania Oils is a leading provider of conventional, Non-GMO Project verified and organic oils to the retail, food service and ingredients markets. Our product portfolio consists of a variety of different olive oils, vegetable oils, and blended oils.

Atlas Distributing, Inc. is a family owned, family operated, full-service beer, and beverage distribution company servicing licensed and non-licensed customers throughout the central Massachusetts market. Atlas has proudly served customers, consumers, and the community since 1933. We are proud, honored, and humbled to have served this community for over 80 years!

The farm’s aim is to be the best at what we do and to be good to and for one another. We grow plants, lots of plants, but just a small selection from the vast array of created plant life. Spring – Over 200 species of annual, perennial and vegetable plants for garden and containers. Our operation is teeming with plants, the aroma of fresh earth and colors presented in countless shades. Summer and Fall – Mums everywhere, inside and outside, along with cool weather annuals and fall flowering perennials, our part in the panorama of autumn. Christmas in July? Yes, we begin propagating our poinsettias at this time, a crop that requires diligent care and tests our skill in growing. Winter – Nature’s rest and ours too. We prepare for winter by maintaining our facility, shipping our poinsettias, starting our Easter lilies and, in the cold abbreviated days of December, we begin the placement of seeds and nurturing of plants for the spring. All in all a splendid way to make a living.

Peterson Oil Service is the most reliable choice for your family's comfort. Our friendly, family-owned company has been serving Central Massachusetts since 1945 with heating oil delivery and service, plumbing and equipment installation. We maintain multiple bulk storage facilities to ensure your supply, even in the event of a fuel shortage. We got our start in Worcester more than 60 years ago, and we stay true to our roots. Our people live and shop locally, and we actively support a number of local groups and events. Our service people are meticulous and neat, and our entire team delivers the kind of friendly, attentive service that is all too rare these days.

Old Dutch is a leading provider of vinegar and mustard in the Northeast. Located in Greenville, NH., we are a family-owned and operated business providing the finest quality vinegar and mustard to the private label, food service, and manufacturing industries since 1941.

R&R Industries was established in 1948 as the R&R Roof Tile Company. We’re a Veteran owned business that has operated out of the same location for over 70 years. Over time, we’ve expanded our business to become an approved contractor for all major types of roofing systems. We also have a complete restoration division that focuses on complete interior renovations and build outs. Our Insurance restoration division can help business owners, multi family building owners, condo associations and property managers restore their property after a disaster. R&R Industries is a fully licensed contractor committed to providing quality services to our customers. With our roof maintenance programs we have 24-hour on-call services available to our clients. Florida State Certified Builder & Roofing Contractor #CCC011650, #CCC1328553 & #CBCA13518

GORETTI SUPERMARKETS, INC. is a consumer goods company based out of 1 PROVIDENCE ST, MILLBURY, Massachusetts, United States.

Forged in the fires of kettles and cooled in the depths of cellars, Iron Heart Canning was born with a deep desire to foster a new era in the craft beer industry, paving the way for small and middle-market breweries to offer a superior level product on a competitive platform. At its core, Iron Heart is about building strong partnerships with local breweries and helping them expand into new markets. We have come a long way from our humble beginning, but our commitment to this mission has not wavered, and our dedication to seeking an unrivaled level of quality and packaging expertise in the beer industry has never been stronger. Beer is in our blood and in our roots. As we expand beyond the borders of hops and barley to exciting new products within the beverage industry, our principal values will always remain the same: Our commitment to our customers is the foundation of our business. The quality of the finished product is second to nothing. Delivery, execution, and operational excellence define us. We are the quality leaders of canning.