Brought from Milwaukee marketplace by a headhunter to join Directions as V.P. of Client Services.

Get a B2B video ad your prospects will actually love to watch. Ditch the corporate video and make something magnificent with Umault. Umault is a boutique B2B video ad agency. We specialize in engaging short-form video ads that boost brand awareness and get prospects excited about working with you. Boring, "corporate" videos don’t stick in the minds of your prospects. Prospects are people just like the rest of us — they respond to emotion. We make ads that make people feel something. Something they’ll remember not only tomorrow, but also years down the line. What if your B2B ad could be creative, innovative, and (dare we say) fun? What you do is complex. Your work involves names like “synchronized planning and fulfillment,” or “managed services for intelligent automation,” but that doesn’t mean your video ads have to be boring. You deserve an ad that makes people proud to be your customers. Your customers might be C-level decision makers, but they’re humans first. Humans who watch reality TV with a pint of Chunky Monkey in hand. Humans who put their pants on one leg at a time (unless all of their meetings are on Zoom, in which case, who needs pants?). Humans who get distracted by notifications and long to-do lists. Humans who overlook great ideas all the time, especially if those ideas are trapped in a boring corporate video. At Umault, we use our genuine empathy and unfettered imagination to burrow into your customers’ heads and emerge with insights about the things that aggravate and delight them. Then, we create riveting visual storylines that make your business prospects feel seen and understood.