The Peregrine Fund is responding to 21st Century conservation challenges with a new strategic plan based on the conviction of our founders—“we will succeed by using science to inform decisions and by not accepting failure as an option”—so that by the year 2050 we will have helped create a vision of success in which bird of prey populations and their ecosystems thrive; we have enriched the lives of local communities where we work and improved their future; we have earned the reputation and serve as global experts on birds of prey and their conservation; and raptors are valued by all humans. Our strategy stands upon three transformative outcomes: conservation, engagement, and capacity. Conservation will be achieved by preventing raptor extinctions, protecting areas of high raptor conservation value, and addressing landscape-level threats impacting multiple species. Engagement will be reached by inspiring people to value raptors and take action, serving as a catalyst for change, and investing in tomorrow’s conservation leaders. Capacity outcomes are centered on The Peregrine Fund’s capacity to apply our core values, promise, and guiding principles to complex conservation challenges. Capacity will be built by assembling the infrastructure, facilities and people, and raising sufficient funds to execute the actions needed to reach measurable, time-bound goals on an iterative five-year planning cycle.