THE SALEWA STORY STARTED ON JULY 8, 1935, WHEN JOSEF LIEBHART, THE DIRECTOR OF MUNICH´S COOPERATIVE FOR SADDLERS AND TAPESTRY HANDLERS REGISTERED A SISTER CORPORATION FOR SADDLER AND LEATHER WARES: SA (SATTLER / SADDLER) LE (LEDER / LEATHER) WA (WAREN / WARES)