1987 thru 2007 George Ellis, Jr., who joined Lawrence in 1979, became president of the Company in 1993. He is committed to continuing the Lawrence tradition of quality forms delivered on time at a fair price. Lawrence Printing Company has been successful by staying at the forefront of business forms technology. A rapidly growing field is producing the critical specification forms for use in image processing by laser, which reduces the manual processing of MICR documents such as check and deposit tickets. Design and typesetting expertise makes it possible to produce any type custom form as well as bar coded forms and electronic publishing. Lawrence offers forms management services to its customers, including warehousing customer forms and shipping on demand, along with computerized monthly inventory reports. The Company has added warehouse space to facilitate the growing demand for this type service. Lawrence Printing Company continually upgrades its equipment, and in early 1994 added another four color forms press to its production line. Mr. Ellis's son, Alan Ellis, joined the business in 2007 as a marketing manager. In 2007, Lawrence having already been in the digital arena for several years upgraded digital printing operations by installing a Xerox iGen3. The Xerox DocuColor iGen3 digital color printing technology gives flexible abilities to add full-color, data-driven graphics to all needed documents for true One-to-One Marketing. The iGen3 provides unparalleled image quality, flexibility, speed, productivity, and paper-handling capabilities.