Home Grown Industries of Georgia is the Franchisor of Mellow Mushroom Pizza Bakers. Mellow Mushroom opened in 1974 when three college students founded a business that reflected their eccentric philosophies. They saw pizza baking as an art form, and wanted to bring joy to others by perfecting the art of pizza. The first store was created out of an old liquor store on Spring Street near Georgia Tech. To accommodate the long lines and gaining popularity, more Mellow Mushrooms sprung up around Atlanta. By the late 80's, they opened their first franchise to an existing employee, followed by customer-owned franchises, and then to friends of employees and customers. One by one, the stores sprung up, built on a good idea and a great pizza pie. As our reputation for a great stone baked pizza grew, so did we, and it continues to this day. For 46 years, Mellow Mushroom Pizza Bakers has been serving up fresh stone baked pizzas to-order in an eclectic, art-filled and family-friendly environment. Each Mellow is locally-owned and operated with a unique feel focused around customer service and high quality food.

The Atlanta-based entrepreneurial team behind 101 Concepts relies on the dynamic combination of friendship and shared worked ethic for their successful partnership. The group came together through their Brooklyn backgrounds – meeting as busboys at a New York restaurant and as roommates at Iona College. Luckily for diners in the Southeast, those shared experiences led them to find their niche in friendly, neighborhood restaurants and pubs in Atlanta and Rosemary Beach, Florida. Steve Buero and Chris Segal opened SOHO in September 1997 and showed a knack for bringing the right concept to the right area. Next, the partners, along with Phil Roness, went Irish with Meehan’s Public House in October 2002. There are now five Meehan’s locations throughout Metro Atlanta (Vinings, Downtown, Sandy Springs, Buckhead and Atlantic Station). After opening Sandy Springs staples Cibo e Beve and Food 101 and Castleberry Hill barbecue joint Smoke Ring, the crew decided to take their hospitality to the beach, obtaining Rosemary Beach’s Restaurant Paradis in 2014. In spring 2016, their dreams of owning a steakhouse finally came true with the opening of 101 Steak in Vinings. Don't be fooled by the name, although the "101"​ restaurants are indeed approachable, they are far from basic.