Personal Producing General Agent (PPGA)

A Personal Producing General Agent (PPGA) is an insurance agent who works as a hybrid between a general agent and a producer. PPGAs are responsible for both managing a team of producers and selling insurance themselves. Here are some key features of PPGAs:

  • Sales responsibilities: PPGAs are responsible for generating new business and selling insurance policies to clients.

  • Management responsibilities: PPGAs also have management responsibilities, such as recruiting, training, and supervising a team of producers.

  • Commission structure: PPGAs typically receive a higher commission than traditional producers, but also have more responsibility and workload.

  • Licensing and certification: PPGAs must be licensed and certified to sell insurance in their state and meet any additional requirements to manage a team.

Example: Let's say that an insurance company is looking to expand its business in a particular region. They might hire a PPGA to lead the effort, who would be responsible for both generating new business and managing a team of producers in that region. The PPGA would need to be licensed and certified to sell insurance in the state, and also have experience in managing a team.

In this example, the PPGA would play a key role in the company's growth strategy by both selling insurance policies themselves and overseeing a team of producers. They would be compensated with a higher commission than traditional producers due to their additional responsibilities.

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