Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries. For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering). While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees. Check out an introduction to The Hoffman Agency on SlideShare: http://www.slideshare.net/thehoffmanagency/introduction-to-the-hoffman-agency-4396237

Established in 1984, we offer complete employment services to companies throughout Central North Carolina. We specialize in Temporary, Long Term, Permanent and Direct Hire placements. We have branch offices located in Burlington, Greensboro and Asheboro, NC. We believe that Success is dependent upon fulfilling the needs of people including those of the community, our clients, employees, and staff, through the successful management of people.