Launched in 2019 by the af&co. ‘Consulting Services’ team, Carbonate is a brand communications and creative services agency specializing in food, beverage and hospitality
Collaborated with the founders to launch the agency by: honing services, developing budgets, designing the visual identity, building the website, defining the positioning, hiring a team, on-boarding contractors, coauthoring agency thought capital, and winning clients.
Delivered on simultaneous complex projects with aggressive deadlines, including: brand
development, naming, logo design, website design, email marketing programs, social media
strategy, content creation, collateral design, advertising, signage, pitch decks, and more.
Led meetings with C-level executives and project stakeholders to: obtain ‘buy in’, draft creative
briefs, approve key decisions, and deliver on tight deadlines.
Optimized resource management and project workflow by implementing time tracking
systems, project management software, and monthly team ‘look-back’ learning sessions.
Coauthered the agency’s annual hospitality trend report (2016-2020) featured in national outlets such as: The New York Times, Wall Street Journal, USA Today, and Nation’s Restaurant News
Project scope of work included: restaurant concept development, menu consultation, guest experience consultation, naming, logo design, website design + development, developing integrated marketing strategies, email marketing programs, social media management, content creation, menu design, advertising, signage, presentation pitch decks, and more.