In today’s highly concentrated marketplace, brokerages of all shapes and sizes are constantly looking for new strategies to enhance their visibility, elevate their reputation and remain relevant to existing and potential customers.

But, with more than 100,000 insurance brokers simultaneously fighting to attract the attention of the same employers, how can brokers stand out in a heavily concentrated crowd?

In an exclusive thought leadership piece for InsuranceNewsNet, a site on the forefront of communicating breaking news and original insights to the industry, Mployer Advisor Founder & CEO Brian Freeman wrote about his top three strategies brokers should implement to stand out.


In the article, Freeman wrote: “The best way to serve your client is to be their advocate. True advisor advocacy includes a nuanced understanding of the key issues affecting the industry at large and negotiating for the best coverage at the lowest price. By acting as an intermediary between consumers and insurance carriers, you provide industry knowledge and expertise to ensure clients get the right coverage at the right cost.”


Read on to access Freeman’s complete InsuranceNewsNet article, and be sure to check out the latest news and industry trends over on the Mployer Advisor blog.