A “M Score” is a quantitative rating of each brokerage, from an employer’s perspective. The goal is to help employers find brokers with expertise in their size company and in their industry. A knowledge base in those areas allows a broker to better create benefit design and understand a company’s risk.
The score takes into account a brokerages experience across employer size and industries to determine if expertise exists in a certain area. The next factor is customer reviews of the brokerage. Customer feedback can be one of the most important factors in determining employer and broker “fit”. Because those are supplied by customers and not publicly available, brokerages with reviews will score higher. This is because there is more information available to the employer to understand the value being offered.